Analyst Recommends Digital Movie Window be Moved Ahead of Disc
By Rob Scott
January 5, 2012
January 5, 2012
- BTIG Research analyst Richard Greenfield suggests UltraViolet won’t help studios with movie sellthrough until digital copies come down in price and are made available prior to Blu-ray and DVD releases.
- Greenfield recommends a $10 price for high-definition UltraViolet copies, which can be streamed to mobile devices and PCs.
- Home Media Magazine reports: “Despite the influx of subscription-based video-on-demand services and TV Everywhere platforms such as HBO Go, there are more than 40 million households with access to electronic sellthrough of movies via digital connectivity, according to Greenfield.”
- “Even if more retailers, beyond Warner-owned Flixster come on-board to support Ultraviolet (still a big ‘if’), we believe the studios will need to shift the windowing of electronic sellthrough to at least two weeks, if not four weeks ahead of DVD/Blu-ray,” Greenfield wrote in a post earlier this week.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.