Ultraslim PC Market Expected to Experience Explosive Growth by 2015
By Rob Scott
October 8, 2012
October 8, 2012
- Last year, 3.4 million ultraslim PCs were shipped worldwide. Despite the slow adoption, NPD DisplaySearch predicts that number to dramatically increase to 65 million by 2015 (one-quarter of all mobile PC shipments).
- The expected growth of devices including ultrabooks, Apple’s MacBook Air and MacBook Pro with retina display will be sparked by reduced prices and the devices’ similar feel to tablets.
- NPD DisplaySearch also predicts that tablet shipments will exceed notebooks by 2016.
- “Tablet PCs have offered consumers what they have been requesting from the notebook market for years, instant-on activation, long battery life, and sleeker designs,” notes Richard Shim, senior analyst with NPD DisplaySearch. “These attributes are the basis for enabling greater and easier accessibility to content and services.”
- “Ultraslim PCs are the notebook market’s response to tablets and aim to balance performance and convenience,” he says.
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