TikTok has teamed with Fandango to sell movie tickets, allowing entertainment fans “to go from movie discovery to ticket purchase directly within the TikTok app.” The integration is powered by TikTok Spotlight, a film and TV vertical the social platform launched last summer. The first film on offer is Disney’s “Tron: Ares,” opening in theaters October 10. “Fans will see a ‘Get Tickets’ button on movie-related in-app hubs, which will seamlessly connect them to Fandango’s ticketing flow,” TikTok explains, noting that from there, moviegoers can select seats and purchase tickets.

Variety calls it a “first-of-its-kind deal” for “the ubiquitous social platform,” as it is Spotlight’s inaugural ticketing integration.

Social Media Today says it plays into the ByteDance-owned social network’s desire to add “shopping-type functionality” to TikTok.

“The option could be a valuable means to drive movie ticket sales,” Social Media Today remarks, adding that “it could also help to boost movie discussion in the app, and make TikTok a bigger hub for cultural connection, both on and off-platform.”

TikTok writes in a news post that nearly 50 percent of its U.S. users “have discovered a new movie coming to theaters on the platform and 36 percent are inspired to take action, which is easier than ever thanks to this integration.”

“This partnership with TikTok is a powerful step in meeting audiences in their daily digital lives, making it easier to turn the excitement of discovering a movie into the instant gratification of securing your tickets in advance, with no lines, and no waiting,” said Fandango SVP of Marketing & Partnerships Claire Ripsteen, adding that more titles will be “coming soon.”

In May, IndieWire reported that Lionsgate sold tickets to its “John Wick” spinoff “Ballerina” as part of a promotional tie-in with TikTok Shop that also offered merchandise for sale.

TikTok Spotlight was launched in August 2024 as a way for entertainment marketers to tap into the platform’s popular “For You” feed.