The era of passive television viewing is about to end as mobile computing continues to dismantle the traditional silos of media consumption.
We are no longer reliant on magazines for articles or the radio for music. “Content can be consumed and interacted with across multiple platforms of varying form,” notes ReadWriteWeb.
The greatest change in this regard is set to take place with TV. “The future is not in the hands of network television conglomerates, reality stars or video-streaming services,” suggests the post. “It is in the hands of the developers.”
Although meaningful change has yet to emerge from attempts to create Internet-connected TVs, this is about to transform as companies develop smarter applications to connect TVs, smartphones and tablets. The article cites Apple and Google as potential game-changers.
“When Google announced the Nexus Q last week at its Google I/O conference, it was with a wink toward the developers in the audience,” suggests the post. “Without directly saying so, Google expects developers to hack the device. They might turn the Q into a device that automates home utilities, or creates dynamic media experiences that connect smartphones and tablets to the television.”
Additionally, Brightcove recently released updates to its App Cloud platform that will help developers create dual-screen iOS apps that connect to Apple TV through AirPlay.
This solution “enables media publishers to develop rich content apps for the iPhone and iPad that simultaneously control content, data and information presented on an HDTV while displaying synchronized content on the iPad or iPhone,” according to the company’s announcement.
The era of passive television viewing is about to end as mobile computing continues to dismantle the traditional silos of media consumption.
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