According to multiple sources familiar with the matter, Facebook will acquire Face.com for $100 million.
TechCrunch suggests this is a logical acquisition for Facebook: “Photos are core to Facebook’s lock-in strategy and facial recognition allows tags to better reflect the social graph, which then feeds into making its advertising platform more efficient.”
“Face.com’s popular Facebook application Photo Tagger allows people to scan their (or their friends’) photo albums for known faces,” details the post. “It also has the iOS facial recognition app KLIK and a public API that could benefit Facebook.”
In a related article, Digital Trends agrees that the deal makes sense: “…add to the equation that Facebook is trying to do a better job with mobile (as partially evidenced by its Camera App), and the added incentive a mobile-only feature like this gives it seems perfectly logical.”
“One of the most convincing elements of the Camera App is that you can tag friends from it, and the ability to simply take, filter, and upload a picture without having to manually find the corresponding name would make it a fundamentally better user experience,” notes Digital Trends. “It’s also a fun novelty to hold up your phone and have an app simultaneously identify your friends.”
According to multiple sources familiar with the matter, Facebook will acquire Face.com for $100 million.
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