Facebook Extended Some Partner Deals to Share More Data

In 2015, Facebook said it ended data sharing of its users’ records with other companies. Now, court documents, company officials and sources reveal that, after that date, Facebook struck so-called whitelist deals to share information with many more companies than previously acknowledged, including Royal Bank of Canada and Nissan Motor, both of which were Facebook advertisers. Among the shared data were phone numbers and the “friend link” that measured degrees of closeness between the targeted user and others in her network. Continue reading Facebook Extended Some Partner Deals to Share More Data

Adblock Plus Reaches One Billion Downloads, Spars with IAB

Adblock Plus, from German firm Eyeo, is now on 100 million active devices and close to a billion downloads, says Eyeo co-founder/chief executive Till Faida. That’s significant growth from the beginning of the year, when the company reported 500 million downloads and 50 million active users. Adblock Plus also launched its “Acceptable Ads” program targeting larger websites; by whitelisting ads, Adblock Plus receives 30 percent of the additional revenue. Faida reports that 40 out of the top 100 U.S. websites are participating. Continue reading Adblock Plus Reaches One Billion Downloads, Spars with IAB

Advertisers Seek New Ways to Combat Growth of Ad Blocking

For advertisers, ad blocking is a problem that’s quickly getting bigger, as more consumers download ad-blocking apps and browsers. Mobile marketing company Tune just released a new report that predicts that ad blocking could comprise 80 percent of smartphone owners by Q3 2017. In response, advertisers are exploring ways to block the ad blockers. Digital advertising trade group Interactive Advertising Bureau has written a primer on how to block the blockers, and even The New York Times is testing ways around them. Continue reading Advertisers Seek New Ways to Combat Growth of Ad Blocking