News Affiliate Surprised by Top-Selling Murder Trial App

  • WESH-TV, the NBC affiliate in Orlando, launched a 99-cent iPhone app for updates in the Casey Anthony trial (involving the Florida mother accused of killing her 2-year-old daughter).
  • The app recently reached the #1 spot in paid iPhone news apps, and is currently holding the #2 position.
  • The app features liveblog, breaking updates, court documents, photos, video recaps, courtroom footage and packages produced by the station.
  • A major surprise has been the public interest in more than 20,000 pages of court documents.
  • Since the app is targeting national and international audiences, the branding focuses on Hearst Television (not the local TV station).