Netflix has cut prices in 30 countries — the U.S. not among them — as customers reevaluate whether they keep the service amidst new password-sharing restrictions in a more competitive streaming market that has generally seen rates increase. The reductions only apply to some tiers, in some cases reducing prices by as much as 50 percent. Affected territories reportedly include Nicaragua, Ecuador and Venezuela in Latin America. In Europe, rate reductions will be available in Bulgaria, Croatia and Slovenia. Parts of Asia — including Indonesia, Malaysia, the Phillippines and Thailand — will also see price reductions. Continue reading Netflix Reduces Its Pricing in 30+ Countries but Not the U.S.

The Roku and Tubi streaming platforms are the first partners for Warner Bros. Discovery’s new FAST channels, helping WBD CEO David Zaslav’s promise that the company would be “aggressively attacking” the free, ad-supported streaming TV market in 2023. This spring the WBD FAST channels will launch on the Roku Channel, which will additionally add another 2,000 hours of WBD on-demand programming, via more than 225 ad-supported titles. Tubi, which is owned by Fox Corporation, began introducing WBD content this week, with plans to add three new FAST channels — WB TV Family, WB TV Reality and WB TV Series. Continue reading Warner Bros. Discovery to Debut Roku, Tubi FAST Channels

The new joint industry committee, or JIC, formed by major TV networks and media firms has begun actively pursuing major advertising agency members, offering the buy side to pull up a seat at the table. The goal: “to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 upfronts,” the JIC says. Founding members include FOX, NBCUniversal, Paramount Global, TelevisaUnivision, Warner Bros. Discovery, analytics-driven ad firm OpenAP and the Video Advertising Bureau (VAB). Continue reading New Ad Certification Group Seeks Support of Major Agencies

Speculation is afoot as to the fate of popular subscription streaming service Hulu, initially launched 15 years ago. Disney presently owns 67 percent of the company, and Comcast 33 percent. The two had agreed to come to terms of a sale by January 24, but now there is talk that Disney wants to resolve the matter sooner and is planning to buy out Comcast and integrate Hulu into Disney+, providing access to titles from Disney’s “Star Wars” and Marvel Universe franchises along with popular Hulu originals such as “Only Murders in the Building,” “The Great” and “The Handmaid’s Tale.” Continue reading Disney Could Be Planning to Create a Mega Bundle with Hulu

Warner Bros. Discovery saw streaming subscriptions grow to almost 95 million globally in Q3 across HBO, HBO Max and Discovery+, propelled largely by “House of the Dragon,” the hotly anticipated “Game of Thrones” prequel. The buoyant performance prompted WBD CEO David Zaslav to announce on the earnings call that the company has accelerated the U.S. launch for the new streaming platform that combines HBO Max and Discovery+ to spring, rather than waiting until summer 2023 as originally planned. The growth translates to 2.8 million HBO, HBO Max and Discovery+ subscriptions added from Q2 to Q3 — 500,000 of them domestically. Continue reading Warner Bros. Discovery Adds Nearly 3 Million DTC Subs in Q3

For the first time, Apple is raising U.S. prices for Apple Music and Apple TV+ subscription services. Starting this week, both new and existing customers will pay rates starting at $6.99 per month for Apple TV+ and $10.99 per month for Apple Music, a 40 percent and 10 percent increase, respectively. The family music plan, for up to six accounts, increases to $16.99 per month (from $14.99). Cost of the Apple One bundle — which includes TV, Music, Apple Arcade and iCloud+ storage — also rises as competing streamers raise prices while vying more aggressively for market share. Continue reading Apple Increases Prices of Its Streaming Services for First Time

The MotorTrend Group, a division of Warner Bros. Discovery, has joined forces with Samsung TV Plus to launch the MotorTrend FAST TV channel in the U.S. and Canada. The free ad-supported MotorTrend VOD offering marks WBD’s move into the entertainment FAST lane. The service will feature automotive and lifestyle content from a library curated since 2002, when Discovery began acquiring related programming, eventually launching the Velocity cable channel in 2011, rebranded as MotorTrend in 2018. MotorTrend’s David Freiburger and Mike Finnegan — authorities on novelty cars — are expected to be the mainstay of the new service’s weekend programming. Continue reading WBD Teams with Samsung TV on FAST MotorTrend Channel

IMAX Corp. has acquired SSIMWAVE, a leader in AI-driven video streaming solutions for $21 million in a mostly cash deal. Ontario-based SSIMWAVE lists Disney, Paramount Global and Warner Bros. Discovery among those currently using its technology, which lets streaming and broadcast providers deliver what IMAX says is “the best possible image” to any device for on-demand and live video. The move marks a significant expansion of IMAX’s strategy to deliver its own super-sized content at the highest quality to a variety of screens, including phones. As a service, SSIMWAVE fits IMAX’s financial strategy to generate new, recurring revenue. Continue reading IMAX 3.0 Underway with Acquisition of Streaming Tech Firm

Just weeks after introducing a new bundled approach to marketing Paramount+ and Showtime, there are reports that Paramount Global is considering discontinuing Showtime as a separate streaming service and merging its content into Paramount+. Although couched as in the early phases of discussion, the idea would be to boost the signature platform’s consumer appeal in an increasingly crowded market. Showtime is currently available for $10.99 per month as a standalone service, and Paramount+ subscribers can get Showtime at special pricing through October 2, gaining access to its premium content, including “Billions” and “Yellowjackets.” Continue reading Paramount Considers Absorbing Showtime into Paramount+

Paramount+ is now available with Showtime in a single app. Paramount+ subscribers can upgrade their package to include the premium cable channel’s content at discounted pricing through October 2. Paramount Global had been selling a Paramount+ and Showtime bundle for the past year, but the content had to be accessed through separate apps. The promotional pricing sees Paramount+ with Showtime available to U.S. subscribers at $7.99 per month with ads, the Essential Plan, representing a discount of 33 percent, and $12.99 per month ad-free under the Premium Plan, for 13 percent off from the regular bundle pricing. Continue reading Paramount+ Adds Showtime in Single App at Special Pricing

Netflix has reportedly moved the timeline for launching its ad-supported subscription tier to November 1 in an effort to get to market before the December 8 debut of the Disney+ tier with advertising. Over the summer, Netflix told investors it planned to launch the lower-priced alternative tier “around the early part of 2023,” a strategy that appears to have shifted, with a Q4 rollout that is expected to include the U.S., Canada, Germany, France and the UK. The streamer is also said to be discussing a pricey $65 CPM rate per thousand impressions. Netflix characterized the conjecture as “speculation.” Continue reading Netflix Reportedly Bumping Up Ad-Tier Launch to November

After more than six months of negotiations, Nexstar Media Group has struck a deal with Paramount Global and Warner Bros. Discovery to acquire a 75 percent stake in The CW Network. Paramount and WBD will each continue to hold a 12.5 percent stake in The CW and will continue to provide scripted programming for it through the 2022-23 season after the deal closes, which Nexstar expects to happen in Q3. Financial terms were not disclosed, though Variety reports Nexstar is not paying cash, but rather assuming “a large chunk” of The CW’s “more than $100 million” in debt. Continue reading Nexstar Acquiring Majority Stake in The CW in Cashless Deal

YouTube is launching an online streaming video store and is in talks with entertainment companies to engage their participation. Internally referred to as a “channel store,” it could reportedly be open for business as early as this fall. Currently, subscribers who pay $64.99-a-month for the YouTube TV package of cable channels can add services such as HBO Max. The new marketplace would let consumers add streaming services a la carte via the main YouTube app. YouTube, a division of Alphabet-owned Google, will be competing with platforms including Amazon, Apple and Roku, which all have hubs that sell streaming video services. Continue reading YouTube Explores Plans for a Multi-Service Streaming Portal

Warner Bros. Discovery reported Thursday that the number of direct-to-consumer subscribers to HBO, HBO Max and Discovery+ was up 1.7 million since the close of Q1, for a total of 92.1 million subs. As part of its effort to reach a broader streaming audience, the company plans to launch a combined subscription version of HBO Max and Discovery+ in summer of 2023. CEO David Zaslav revealed that the company is also exploring a free ad-supported TV service. “We see potential,” Zaslav said of launching a discrete FAST service, one that may offer different content from what is currently available on the premium VOD platforms. Continue reading Warner Bros. Discovery Explores Adding a New FAST Service

Paramount Global reports adding 3.7 million Paramount+ subscribers in Q2, growing the total count to 43.3 million paid customers despite 1.2 million disconnects in Russia (following the invasion of Ukraine). The company’s other streaming platforms — including Showtime, BET+ and Noggin — collectively recorded a loss of subscribers. However, Paramount’s SVOD services will close 2022 in a total of 60 markets, CEO Bob Bakish said. Meanwhile, the company’s filmed entertainment unit received a 126 percent boost propelled largely by “Top Gun: Maverick,” which just passed “Titanic” to become the seventh-highest grossing film of all time at the U.S. box office. Continue reading Paramount+ Adds 3.7 Million Subscribers in Second Quarter