The 45+ year-old IMAX is now setting its sights on virtual reality, with the company’s chief executive Richard Gelfond seeing VR as the future of movies. In fact, IMAX is hoping to lead the charge into this new medium for storytelling, investing $50 million into VR content. The plan is to finance more than 25 VR experiences in the next three years; the company is already in discussions with directors and studios. IMAX also inked a deal with Google to build a new and improved VR camera, which it plans to unveil in 2018. Continue reading IMAX Plans to Create Big Screen Immersive VR Experiences

A visitor to New York City’s Westfield World Trade Center Mall will have the opportunity to view a variety of virtual reality films for free. The Mall, in partnership with Tribeca Enterprises, launched a free pop-up virtual reality arcade, offering eight viewing stations with several short immersive films. Virtual reality has failed to catch on in numerous iterations over the last 60 years, and some experts now say that the virtual reality arcade, gaining in popularity in different parts of the world, may save today’s VR from that same fate. Continue reading Arcades Introduce Virtual Reality Entertainment to Consumers