Equinix and ETC Present ‘Virtual Production at Cloud Speed’

Global data center leader Equinix and the Entertainment Technology Center at USC will present a series of discussions that address virtual production and cloud workflows across various media and broadcast industries. The free webinar is slated for September 23 and will feature thought leaders from AWS, Epic Games, Equinix, ETC@USC, Google, Lux Machina, Mo-Sys Engineering, Paramount Pictures, PGA Tour Productions, Quintar, Silverdraft, and T&P Productions. Visit the webinar page online for more information and to register for what promises to be a compelling event. Continue reading Equinix and ETC Present ‘Virtual Production at Cloud Speed’

NEP Acquires Companies to Open Virtual Production Division

NEP Group is buying three companies in order to offer virtual production (VP) services for films, TV and interactive exhibits. Prysm Collective, Lux Machina and Halon Entertainment will form NEP Virtual Studios, a new division that, says NEP Group chief strategy officer Carrie Galvin, will be “a technical and creative services partner for content creators around the globe.” She added that NEP’s existing virtual production tools “start at the creative stage” and include special effects, augmented reality, and LED stages. Continue reading NEP Acquires Companies to Open Virtual Production Division

Korean Virtual Production Stage Features Samsung’s The Wall

Samsung has partnered with CJ ENM, a major Korean entertainment media production company to build a virtual production facility in South Korea. CJ ENM, which previously inked a deal with Epic Games to use its Unreal Game engine, will rely on Samsung’s next-generation MicroLED display, also known as “The Wall.” The facility will open later this year in Paju, Gyeonggi Province. Because of the savings offered to film and television via virtual production, the Göteborg Film Festival predicted it will be the norm in filmmaking in five years. Continue reading Korean Virtual Production Stage Features Samsung’s The Wall

Baylor University 6P Color Project Reveals Business Strategy

Baylor University’s Film & Digital Media Department just introduced a proposed multi-primary color system, dubbed 6P Color. Led by professors Corey Carbonara and Michael Korpi, the core team also includes cinematographer Steven Poster, ASC; Gary Mandle, Jim DeFilippis, Gary Feather and Dr. Mitch Bogdanowicz. On June 3, the team made their case — via streaming platform SMPTE+ — on why the standard RGB three-color triangle would benefit by the addition of new primaries. Baylor University also has a business plan for making the idea a reality. Continue reading Baylor University 6P Color Project Reveals Business Strategy

ETC Execs to Discuss Future of Production at Makers Pop-Up

Makers Pop-Up is a 2-day virtual conference for the creative community that explores the merger of technology with storytelling in film, TV, advertising, interactive and animation. The event, scheduled for Wednesday-Thursday this week (June 9-10), will provide a digital space to make connections, meet potential partners and share ideas and resources. Two executives from ETC@USC will offer their expertise on panels: Yves Bergquist will address the “Virtual Creative Muse: The Evolution of AI as Artistic Mentor and Production Assistant” and Erik Weaver will discuss “Fix it in Prep: How Virtual Production Front Loads Creative Decisions and Costs.” Continue reading ETC Execs to Discuss Future of Production at Makers Pop-Up

ETC Executive Coffee: Warner on Future of Virtual Production

Ryan Beagan, vice president of virtual production at WarnerMedia, met virtually with USC students on April 21 for the fifth installment in ETC@USC’s Spring 2021 Executive Coffee with… series. Beagan engaged a group of six students and one recent alumnus in a one-hour discussion on “The Post-Pandemic Future of Virtual Production.” Graduate and undergraduate students in computer science, industrial engineering, theater, applied data, and film and television production discussed topics including sophisticated game engines, collaborative processes and new tools, and adapting to evolving compliance rules. Continue reading ETC Executive Coffee: Warner on Future of Virtual Production

SMPTE: ETC Producing Team Will Discuss Virtual Production

SMPTE Hollywood will offer a glimpse into moviemaking in a post-COVID world this evening when it hosts the producing team behind the live-action, sci-fi short “Ripple Effect.” The virtual meeting is scheduled for April 22nd at 6:00 PM PDT on Zoom. Producers Erik Weaver, Greg Ciaccio and Kathryn Brillhart will discuss virtual production, remote workflow and on-set safety for post-COVID production. “Ripple Effect” is ETC@USC’s latest R&D short film; its goal was to test virtual and remote production techniques and tools in this era of social distancing. Registration for tonight’s event is available online. SMPTE Hollywood meetings are free and open to all, even non-members. Continue reading SMPTE: ETC Producing Team Will Discuss Virtual Production

ETC White Paper Details Best Practices for Virtual Production

The Entertainment Technology Center@USC produced a live-action short, “Ripple Effect” to test new technologies and workflows, including the cloud, virtual production, and remote editing and visual effects. The project also introduced and evaluated a variety of tools and procedures that meet or exceed industry standards for a safe set during the COVID-19 pandemic. Executive producer Erik Weaver, the team at ETC, and tech partners have published a white paper that outlines recommendations for virtual production and critical lessons learned during the making of “Ripple Effect.” Continue reading ETC White Paper Details Best Practices for Virtual Production

HPA Tech Retreat: Cloud-Enabled Virtual Production – Part 2

In a conversation on cloud-enabled virtual production during the HPA Tech Retreat, Jack Wenzinger of Amazon Web Services’ Global M&E Partners vertical asked how those interested in virtual production can retool existing skills. ETC@USC senior consultant Erik Weaver stated that participating in Epic Games’ Unreal Fellowship program was “an eye-opening experience.” “Understanding what a blueprint is and how to put things in a timeline gave me a fundamental understanding,” he said. “I highly recommend watching all the videos you can on Unreal and start walking through the tutorials.” Continue reading HPA Tech Retreat: Cloud-Enabled Virtual Production – Part 2

HPA Tech Retreat: Cloud-Enabled Virtual Production – Part 1

Jack Wenzinger of Amazon Web Services’ Global M&E Partners vertical moderated a discussion during the HPA Tech Retreat on what’s been learned about cloud-enabled virtual production during the COVID-19 pandemic. He also noted that Epic Games’ Unreal Engine has published a field guide to virtual production that focuses on the work being done in pre-production and post. Joining the conversation was ETC@USC senior consultant Erik Weaver, Solstice Studios chief technology officer Edward Churchward and Mo-Sys Engineering technical director James Uren. Continue reading HPA Tech Retreat: Cloud-Enabled Virtual Production – Part 1

HPA Tech Retreat: ETC’s ‘Ripple Effect’ Beta-Tests Safetyvis

When COVID-19 hit, Hollywood (and other filmmaking venues) came to a near standstill, with movie theaters closed and productions halted. As DigitalFilm Tree chief executive Ramy Katrib noted, the M&E business is “uniquely unsuited to social distancing.” But Katrib decided to leverage Cinecode, the tools his company built for virtual production, to see if he couldn’t come up with a way to “visualize” safety on the set. At the Entertainment Technology Center@USC, senior consultant Erik Weaver worked with Katrib and beta-tested the result on the live-action short “Ripple Effect.” Continue reading HPA Tech Retreat: ETC’s ‘Ripple Effect’ Beta-Tests Safetyvis

New Camera-to-Cloud Technology Available for Productions

Feature film “Songbird,” directed by Adam Mason, is a thriller based on the COVID-19 pandemic. Shot last summer in Los Angeles, the production used new camera-to-cloud technology that enabled remote participation — including live feedback — by any crew member that couldn’t be on set. Cloud-based video review company Frame.io had been working on the concept, streaming footage from connected cameras over 4G or LTE to remote crew. The company’s C2C solution launches this month. “Songbird” co-producer Max Votolato dubbed it “like having a video village in your pocket.” Continue reading New Camera-to-Cloud Technology Available for Productions

ETC Publishes Videos of ‘Ripple Effect’ Digital Town Square

On January 20, the Entertainment Technology Center at USC presented a Digital Town Square, the second of two “Ripple Effect” events. The 2.5-hour online program — “Breaking Down ‘Ripple Effect’ Part 2: Virtual Production” — was co-sponsored by Microsoft Azure and led by Erik Weaver, ETC Adaptive Production director and executive producer of “Ripple Effect.” The program examined lessons learned and virtual production principles of the live-action short. The keynotes, panels and fireside chat are currently available on ETC’s YouTube Channel. Continue reading ETC Publishes Videos of ‘Ripple Effect’ Digital Town Square

TOMORROW: ETC Digital Town Square on Virtual Production

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading TOMORROW: ETC Digital Town Square on Virtual Production

ETC Digital Town Square: Virtual Production Lessons Learned

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading ETC Digital Town Square: Virtual Production Lessons Learned

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