Microsoft: Mixed Reality is Future of Immersive Entertainment

Microsoft used its E3 media event last week in Los Angeles to present its vision of the future of immersive entertainment with a “mixed reality” demonstration of the popular video game “Minecraft” seen through its HoloLens headset. The demonstration at the Shrine Auditorium exhibition hall lasted only a few minutes but its impact continues to resonate. Although Microsoft has provided few detailed plans, its early demos and comments made at E3 and other conferences suggest a future that is something more than a virtual or augmented reality. Continue reading Microsoft: Mixed Reality is Future of Immersive Entertainment

Super Bowl XLIX Tops Broadcast TV and Social Media Records

Early numbers indicate that last night’s Super Bowl broadcast was a big win for NBC. According to NBC Sports, the New England Patriots’ 28-24 victory over the Seattle Seahawks delivered a 49.7 overnight rating, which marks the highest in Super Bowl history. NBC says the total number of viewers will be announced later today, and could prove to be a new TV record. Twitter announced the evening marked the most-tweeted in Super Bowl history, with more than 28.4 million tweets referencing the game, Katy Perry’s halftime show and the commercials. Continue reading Super Bowl XLIX Tops Broadcast TV and Social Media Records

Study Shows Media Violence Not Linked to Societal Violence

A study recently published in the Journal of Communication found that no significant association exists between media violence consumption and societal violence. Researcher Christopher Ferguson of Stetson University conducted two studies, one which compared movie violence and homicide, and the second which focused on video game violence and youth violence rates. The findings point to an increase in media violence, but not a correlating increase in real-life violence. Continue reading Study Shows Media Violence Not Linked to Societal Violence

Instagram Launches Carefully Curated Autoplay Video Ads

Facebook’s Instagram introduced autoplay video ads into its users’ feeds last week. Activision, Banana Republic, the CW, Disney and Lancome are the initial advertisers to strike a deal with Instagram for the 15-second spots. The company reviewed all of the video ads before the launch to ensure that they fit with Instagram’s overall vibe and contain fresh content. Other social network competitors, like Tumblr and Snapchat, have also recently added autoplay video ads. Continue reading Instagram Launches Carefully Curated Autoplay Video Ads

Advertisers Still Favor Televised Sports Over Online Gaming

Video game-centric website Twitch, recently acquired by Amazon for close to $1 billion, now has a global audience of 60 million users. The audience is passionate, consuming 16 billion minutes of video per month. The site seems to be an ideal way for advertisers to reach the young male demographic, between ages 18 and 30. However, televised sports content remains a viable method for reaching this audience, and advertisers have not yet shifted in preference from TV to online gaming. Continue reading Advertisers Still Favor Televised Sports Over Online Gaming

Failed Video Game Underlines the Perils of Using Kickstarter

Neal Stephenson announced that “Clang,” his sword-fighting video game project launched via Kickstarter, is dead in the water. In 2012, the author of sci-fi classics Snow Crash and Cryptonomicon raised $526,000 on Kickstarter. Stephenson originally set out to create a game that was more engaging than existing sword-fighting games, but ultimately realized that while innovative, the end result was not fun to play. The game and some pledge rewards were not delivered, which frustrated some backers. Continue reading Failed Video Game Underlines the Perils of Using Kickstarter

EVE Online: The Move From Game to Comic Book to TV Series

Gamemakers are increasingly looking to other platforms. CCP Games announced its plan to create a TV series based on the popular space game “EVE Online” almost one year ago. While the company has met with numerous networks and studio execs to develop a series, they claim to be in no rush to produce it. CCP wants to capitalize on the growing number of the online game’s worldwide players, and will launch “EVE: True Stories” as a comic book before a TV series is produced. Continue reading EVE Online: The Move From Game to Comic Book to TV Series

Holodecks Could Become a Reality Within the Next Ten Years

Hollywood, computer companies and video game makers have often pursued interesting ways to bring entertainment closer to reality, a pursuit that may head to the next level with the introduction of holodeck-related technologies. Some scientists and researchers now believe that holodecks, which would allow the audience to become a part of the story rather than just passively sitting back and watching it, could become available in some form by 2024.  Continue reading Holodecks Could Become a Reality Within the Next Ten Years

NSA Creates Website and Games to Educate Young Children

In a mission to make government agencies more understandable to children, and the general public, the National Security Agency has created a website filled with interactive games, cartoon characters and puzzles. The goal is to educate children about spying, and spark an early interest in related career paths. The CryptoKids website for “future codemakers and codebreakers” is aimed to make these occupations seem cool, and even has a section entitled “How Can I Work for NSA?” Continue reading NSA Creates Website and Games to Educate Young Children

Gaming Community Twitch More Than Doubles Audience Size

Twitch, the live streaming service and popular community for gamers, recently announced that it reached 45 million unique viewers per month in 2013, up from 20 million the previous year. Twitch also noted in its year-end report that its viewing minutes doubled last year to 12 billion per month. Since its debut in 2011, Twitch has become the go-to streaming platform online for casual and pro gamers, thanks in part to the rising popularity of eSports titles. Continue reading Gaming Community Twitch More Than Doubles Audience Size

Game Sales Fall in December, Despite New Console Releases

Millions of game consoles were sold in December, but the weak sales of game software came as a surprise. This has raised a troubling question about the health of the gaming industry. NPD Group reports that sales of new games at retail shops fell 17 percent to $1.31 billion while hardware sales rose 28 percent to $1.37 billion. The lean software sales have come despite the successful launch of new consoles from Microsoft and Sony, that sold in record numbers after release. Continue reading Game Sales Fall in December, Despite New Console Releases

E-Sports Programmer Major League Gaming Launches Network

Major League Gaming has worked to attract video game enthusiasts over the past decade and is now releasing its own premium eSports network, MLG.TV. MLG has tried different distribution platforms in the past for its events. The company, founded in 2002, has shifted from broadcasting its programs on cable networks to broadcasting online. They have also attempted multiple streaming plans, as well as a partnership with Twitch. Continue reading E-Sports Programmer Major League Gaming Launches Network

Sony Sells One Million PlayStation 4 Consoles on First Day

Sony sold more than one million units of the new PlayStation 4 on the first day of the highly anticipated video game console’s availability. Fans lined up outside retailers such as GameStop Friday evening, while Best Buy and Amazon reported on their websites that initial inventory had sold out. Some stores had only enough supplies to fill pre-orders, which left a number of consumers empty-handed. Sony projects it will sell five million units by March. Continue reading Sony Sells One Million PlayStation 4 Consoles on First Day

Microsoft Makes Bold Move with Xbox One to Hijack Your TV

While products such as Microsoft’s WebTV and platforms including Windows Media Center have failed to displace the cable box as the primary entertainment device in the living room, connected Xbox game consoles have become multimedia powerhouses over time. And with the launch of its new Xbox One in less than two weeks, Microsoft is banking on consumers who want to play games, run apps, control their television, and communicate with others — all in one location. Continue reading Microsoft Makes Bold Move with Xbox One to Hijack Your TV

Video Game Industry Booms as Other Media Industries Struggle

While some areas of entertainment media such as the movie and music businesses are struggling to find their footing in an evolving digital landscape, the video game industry is thriving. “Grand Theft Auto V” by Rockstar Games, for example, earned $800 million worldwide in its first 24 hours of availability. That’s the largest launch day any form of entertainment media has ever experienced. Challenges involved with pirating games contribute to the industry’s success. Continue reading Video Game Industry Booms as Other Media Industries Struggle