Musk Shares Some of His Thoughts with Twitter Employees

Twitter’s 8,000 employees were treated to a question-and-answer session with Elon Musk on Thursday, the first staff meeting the tech entrepreneur has conducted since his bid to purchase the company for $44 billion. The hour-long meeting, which was live-streamed to the Twitter staff, touched on a wide range of topics, including aliens and “the nature of reality” as well as interests closer to home, such as layoffs, growth plans and, of course, TikTok. The move seemed to reinforce Musk’s intent to close the Twitter deal after suggesting in April that it was “on hold.” Continue reading Musk Shares Some of His Thoughts with Twitter Employees

LinkedIn Turns Up Volume on Creator Appeal with Live Audio

LinkedIn is expanding its live audio feature and making audio hosting available to all creators in an effort to drive engagement. After introducing live audio events in January, those using the platform’s Creator Mode can now take advantage of the update to host live audio events if they agree to adhere to “community policies of being a trustworthy, safe, and professional provider of content.” Although the live audio event hosting is currently limited to creators, all LinkedIn users can participate in the live chats. LinkedIn creators can now schedule audio events and promote upcoming discussions. In addition, LinkedIn’s upcoming Business Manager will help enterprise clients manage multiple assets. Continue reading LinkedIn Turns Up Volume on Creator Appeal with Live Audio

Instagram’s New Stickers to Help Support Small Businesses

Instagram noted that, “small businesses are an important part of our community, and many are facing immense challenges during the COVID‑19 crisis.” The social media platform is now making it easier for small businesses to share gift card, food order and fundraiser stickers in their profiles and Stories. Aimed at increasing user engagement, Instagram is also trying out a new “Challenge” sticker for Stories which, when applied, would allow users to tag connections and invite them to partake in visual competitions. Continue reading Instagram’s New Stickers to Help Support Small Businesses

Facebook Updates News Feed to Include More Current Events

Social network Facebook is making changes to its algorithm that determines what stories show up in its users’ News Feeds. The update will give major news events like the Ferguson riots more priority, so that people can share and discuss these stories as they unfold. Facebook has also been able to convince advertisers to spend on high user engagement. An eMarketer report shows marketers’ digital ad spending share is higher than the share of time people actually spend on Facebook. Continue reading Facebook Updates News Feed to Include More Current Events