As the upfronts roll out this week in New York City, television networks are facing new challenges: prime time ratings for major broadcasters have been dropping, ad spending is increasingly turning to cable, original programming from the likes of Amazon and Netflix are creating more competition, government regulators are seeking changes to spectrum allocation, and startups like Aereo may impact the subscription revenue of stations. Continue reading TV Networks Face Unprecedented Challenges in Digital Era

An array of companies that produce digital online content are offering presentations, parties, goody bags and more this week in New York City as part of their efforts to draw advertising dollars from marketers and agencies. Similar to how the TV upfront season works, media companies presenting at the Digital Content NewFronts are pulling out all the stops to showcase new series and programming ventures for Madison Avenue. Continue reading Media Companies Compete for Ad Dollars at NewFronts

YouTube announced on Wednesday that it has reached the milestone of 1 billion monthly viewers. Google’s popular video-sharing subsidiary shared the news with advertisers at an extravagant upfronts presentation event at the YouTube Space production studio in Los Angeles, where Robert Kyncl explained that the amount of video the site streams on a monthly basis has grown 50 percent in the last year. Continue reading YouTube Tells Advertisers Site Has 1 Billion Monthly Viewers