Orlando, Florida-based digital distribution company FreeCast is launching Test Drive Live, a free ad-supported streaming TV (FAST) channel that is also shoppable. The idea is to offer telecoms and ISPs the ability to offer “monetizable video” without requiring substantive infrastructure and hardware investments, FreeCast explains. Test Drive Live will be offered via FreeCast’s own streaming platform and through Roku. The company says that through FreeCast, Test Drive Live will be immediately available on Amazon Fire TV, Google TV, Apple TV, Xbox, iOS, Android, Windows, Mac “and most streaming devices.” Continue reading Test Drive Live: FreeCast Rolls Out Shoppable FAST Channel

In its latest effort to take on Amazon in e-commerce advertising, Alphabet announced that Google will update its product search pages to include more images of items such as accessories and apparel. Rather than Google’s traditional scroll of links with accompanying text, the results will feature a look more similar to a digital store. The move is part of the search giant’s larger strategy to fend off Amazon, Target, Walmart and others that have been ramping up their digital ad businesses to complement retail and e-commerce operations. While Google still enjoys the lead in online search, it does not join these competitors in directly selling products. Continue reading Google to Update Its Product Searches to Attract Advertisers