Elon Musk and new Twitter CEO Linda Yaccarino shared a platform vision heavy on creator-commerce partnerships as well as video, which has grown vertical engagement to “more than 10 percent” of user time on the social service. The duo said on a video call with investors last week that the company is pursuing collaborations with entertainment figures, politicians, media publishers and payment services, and that Twitter is securing “money transmitter licenses” in each of the 50 U.S. states as part of Musk’s vision to turn the service into a super app. Continue reading Twitter’s New Business Plan Marks Shift to Video, Commerce

Twitter 2.0 is ready for takeoff, now that former NBCUniversal advertising chief Linda Yaccarino has been appointed the social media giant’s new CEO. Yaccarino has extensive experience in advertising and has long been one of Madison Avenue’s major power brokers. Twitter, which relies primarily on ad revenue, is still trying to recover from stumbling after Elon Musk alienated sponsors in a series of erratic moves immediately after acquiring the company for $44 billion in October. Musk says he will now focus on product design and technology while Yaccarino concentrates on business development. Continue reading Advertising Exec Linda Yaccarino Named New CEO of Twitter

In the quarter ending March 31, Fox Corporation saw its year-over-year profit increase sevenfold to $567 million, with a 6.5 percent drop in revenue to $3.2 billion. The numbers exceeded Wall Street estimates. Earnings per share were 88 cents, ahead of analyst expectations of 58 cents. Fox chief executive Lachlan Murdoch reported that exiting “Thursday Night Football” a year early would lift earnings from $350 million to $400 million, which would help finance the 13-year deal that the company struck to continue broadcasting Sunday NFL games. Continue reading Fox Corp Quarterly Figures Exceed Wall Street Expectations