TiVo Confirms That Ads Will Appear Prior to DVR Recordings

TiVo confirmed that it plans to introduce commercials that will play before DVR recordings, including movies and TV shows recorded by customers with a lifetime subscription plan. The introduction of pre-roll video ads will impact the company’s current devices (running TiVo Experience 4 software) within the next 90 days and will become a permanent part of the service. Some publications speculate that the update will eventually affect devices with TiVo Experience 3 as well. TiVo’s Roamio, Bolt and Vox will be the first models eligible for pre-roll ads. Customers will have the ability to skip an ad once it starts playing. Continue reading TiVo Confirms That Ads Will Appear Prior to DVR Recordings