Studios Adapting to Pandemic Limitations with Film Releases
By Debra Kaufman
November 24, 2020
November 24, 2020
WarnerMedia chief executive Jason Kilar revealed that his company plans to release blockbuster “Wonder Woman 1984” simultaneously in theaters and on its HBO Max streaming service on Christmas Day. He noted the changed environment, in which box office revenue alone doesn’t measure a film’s success but also by the number of new subscribers it generates for the studio’s streaming service. The distribution plan for the much-anticipated release is a sign of how much media companies have evolved to put more emphasis on streaming. Continue reading Studios Adapting to Pandemic Limitations with Film Releases