Amazon to Test Original Programs on Gaming Platform Twitch

Amazon has, up until now, tried out new comedy, drama, documentary and children’s shows with a ‘test’ episode on Amazon Video. The company just announced at the Television Critics Association press tour that it will now debut a few of its original pilot episodes on its streaming Twitch platform, more typically associated with games and gamers. Although Amazon made no formal announcement, the news was reported by several publications. Twitch has previously aired classic shows featuring Bob Ross and Julia Child. Continue reading Amazon to Test Original Programs on Gaming Platform Twitch

Niche Audiences, Binge Watching Impact Testing of TV Pilots

Television networks are in the midst of their annual process of testing new shows to decide which ones they’ll pick up. The typical test audience is made up of 50 people, recruited based on age, sex and race, and a network’s core demographic. The audience members watch the show, judging it via a handheld device that has a knob enabling them to express like and dislike. Not every media outlet embraces the concept of test audiences, and the testing services are modifying their criteria to better reflect today’s viewing behavior. Continue reading Niche Audiences, Binge Watching Impact Testing of TV Pilots