According to The Diffusion Group (TDG), Amazon is now responsible for 55 percent of a la carte direct-to-consumer video subs. Amazon Channels is “the company’s platform for reselling subscription services like HBO and Showtime,” explains Variety. TDG’s new research indicates that “53 percent of all consumers who don’t get HBO through their pay TV provider are purchasing it via Amazon Channels,” notes the article, adding that “72 percent of Showtime subscribers get the network’s direct-to-consumer offering via Amazon Channels, and 70 percent of Starz a la carte subscribers receive it from Amazon.” Continue reading Amazon Channels Making a Splash in Subscription Video Sales

Connected TV penetration has exceeded the 60 percent mark for broadband households in the U.S., according to new data from The Diffusion Group, indicating that an increasing number of consumers are interested in receiving entertainment services such as Netflix and Pandora. TDG’s January 2014 study found that 63 percent of broadband households have at least one Internet-connected TV, up from 53 percent the same time last year. The numbers reflect smart TVs in addition to devices like game consoles and Internet sticks. Continue reading Report Points to Increase in Internet-Connected TVs in U.S.