YouTube Music Aims Spotlight on Personalization, Discovery

After a year in beta testing, YouTube Music is finally available for Android and iOS. The app — meant to compete with streaming music offerings such as Apple Music, Pandora, Rdio, Spotify and Tidal — emphasizes music videos and amateur recordings. YouTube’s catalog of 50 million songs does not mean a video for every song, since the collection mixes video, audio-only, fan covers, emerging indie artists and much more. Discovery continues to be the underlying focus, and each song is connected to an auto-generated station of related songs. YouTube Music also blends human and algorithmic curation, similar to Apple Music’s approach. Continue reading YouTube Music Aims Spotlight on Personalization, Discovery