Facebook Leads Social Platforms in Driving Referral Traffic

According to Facebook, referral traffic from the social network to news and publishing sites has increased by more than 170 percent in a year’s time. This number is just an average, for the percentage is greater for certain sites. Partners including Time, BuzzFeed and BleacherReport have experienced significant increases. Numbers released by social Web tracker SimpleReach indicate that Facebook drives more traffic than any other social platform. Continue reading Facebook Leads Social Platforms in Driving Referral Traffic

Microsoft to Pay $7 Billion in Deal for Nokia Phone Business

Microsoft is paying $7.17 billion in a deal to acquire Nokia’s devices-and-services business and license its mapping services. By purchasing Nokia’s core cellphone business, Microsoft is hoping to better compete with Apple, Google and Samsung in the fast-growing mobile business. The move follows the announcement of Steve Ballmer’s planned retirement as Microsoft CEO. Several Nokia executives will transition to Microsoft as part of the deal and could become contenders for Ballmer’s position. Continue reading Microsoft to Pay $7 Billion in Deal for Nokia Phone Business