Starbucks will soon allow its customers to place orders using the company’s mobile app. The service will have a test run before the end of the year and will roll out nationwide shortly after. The idea is to make the order/purchase process more convenient while reducing wait times at locations. The feature should also make it easier for those who place large orders. The move may be a natural next step for some, since a growing number of customers already use the mobile app at checkout. Continue reading Starbucks Mobile App to Add Feature: Online Orders for Pickup

According to new figures released by the Pew Internet & American Life Project, the number of Americans 16 and older who now own a tablet or e-book reader currently stands at 43 percent. The number of tablet owners has grown to 35 percent, while the share of e-reader devices has grown to 24 percent. Pew Research notes that device owners tend to live in upper-income households and have relatively high levels of education. The numbers also indicate that women are more likely to own e-readers. Continue reading Pew Research: Tablets and E-Readers See Significant Increase