The Walt Disney Company has struck a “landmark” three-year licensing agreement with OpenAI in which the studio will become the first major content partner for the Sora AI video generator. The deal will make more than 200 characters available from the Disney, Marvel, Pixar and Star Wars vaults. The companies announced that fan-inspired social videos are expected by early 2026, some of which will stream on Disney+. The Hollywood giant will also become an OpenAI customer, “using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees.” In addition, Disney is planning a $1 billion equity investment in OpenAI. Continue reading Disney Strikes Licensing Deal with OpenAI, Invests $1 Billion

In addition to the free streaming video content that has helped propel YouTube to more than 225 monthly unpaid U.S. users, the Google platform has become a major player in the television market, offering cable-like channel bundles for a monthly fee. Now, it is expanding those offerings with more than 10 genre-specific packages coming in early 2026. The first unveiling from the new skinny bundles is the YouTube TV Sports Plan, with access to the major broadcasters, sports networks including FS1 and NBC Sports Network, as well as all ESPN networks and ESPN Unlimited. Continue reading YouTube TV Sports Plan First of New Skinny Bundles for 2026

Cable news channel MSNBC, which rebranded as MS NOW last month, has more changes in store with plans to distinguish itself from other digital subscription offerings by bundling streaming with a 24/7 linear programming network and other services as part of a package scheduled to debut in mid-2026. It follows parent NBCUniversal’s scheduled spinoff of its cable TV holdings as Versant, which is set to begin trading on Nasdaq in January under the leadership of longtime Comcast executive Mark Lazarus. Speaking at an investor meeting Thursday, NBCU execs also shared a strategy for Versant to transition the Fandango at Home streaming hub (formerly Vudu) into a FAST service. Continue reading Versant Planning New Strategies for MS NOW and Fandango

YouTube has issued its first annual YouTube Recap. The feature is available to users worldwide and takes the form of a shareable YouTube Short that highlights favorites based on your watch history from the year. “You’ll get a set of up to 12 different cards that spotlight your top channels, interests, and even the evolution of your viewing habits, or which personality type you fall into based on the videos you loved to watch,” YouTube explains of the highlight reel. Along with YouTube Recap, the streamer also released its 2025 U.S. trending lists covering creators, songs, podcasts and cultural moments. Continue reading YouTube Issues Year-End Viewer Recap Alongside Trend Lists

Microsoft has updated the Xbox platform across PC, mobile, cloud and handheld gaming. Gaming Copilot, in beta, is now available on the Xbox mobile app, adding a “personal gaming sidekick” in your pocket. On Windows 11 handhelds, the “full screen experience” (FSE), which debuted on the ROG Xbox Ally, “is now available to all players on even more Windows 11 handhelds,” says Microsoft. Players who stream via cloud gaming can now choose the resolution on select titles, with support for up to 1440p. Plus, the Xbox app is coming soon for the Amazon Fire TV Stick 4K. Continue reading Game Pass Grows as Microsoft Updates Xbox Across Devices

Warner Music Group has settled its copyright infringement lawsuit against Udio and will collaborate on development of the startup’s licensed AI music creation service, set to launch in 2026. “Through this collaboration, Udio will develop a next-generation music creation, listening, and discovery platform powered by generative AI models trained on licensed and authorized music,” WMG announced, noting the deal — which includes recorded music and publishing — “creates new revenue streams for artists and songwriters, while ensuring their work remains protected.” The agreement caps a week in which the major labels also pacted with AI streaming startup Klay. Continue reading WMG Resolves Litigation with Udio in a Big Week for AI Music

AMC Networks launched a new streaming service called All Reality yesterday, featuring 2,500 hours of reality television from We TV and other AMC brands. The service is initially being offered as an add-on to Prime Video for $4.99 per month. Available series include “Love After Lockup,” “The Braxtons,” and “The Graham Norton Show,” while an updated version of “Bridezillas” will be the first original series. According to AMC, additional content will be introduced and the service will join more platforms in the near future. All Reality joins AMC’s other targeted streamers including AMC+ (scripted dramas), Acorn TV (international mysteries), Shudder (horror) and HIDIVE (anime). Continue reading AMC Launches ‘All Reality’ Streamer with Unscripted Content

In 2026, Valve will release a trio of new hardware products to complement its popular Steam Deck portable gaming device. They are the Steam Frame VR headset, Steam Machine game cube designed to port the Steam library to TV screens, and the wireless Steam Controller. The three devices are made to work together and are optimized for SteamOS but can run different software as part of Valve’s “open PC ecosystem.” Prices are yet to be announced. The Steam Frame, Valve’s first device to run SteamOS on an Arm processor, has experimental display support for 144Hz and can connect accessories like sensors and tracking devices via a high-speed nose port. Continue reading Valve Unveils Frame VR Headset and Steam Machine Console

Amazon announced yesterday that its Prime Video service is introducing location-based interactive video advertisements in the U.S., allowing local businesses to reach target audiences in specific areas. The ad unit, Interactive Video Ads (IVA), will help advertisers customize national TV commercials with location-specific content such as local pricing and nearest business details based on state data and ZIP codes. The new format, expected to intensify the growing competition between streaming services and broadcasters, is part of a larger effort to bring more small businesses and local buyers to CTV. It also arrives as major streamers, including Prime Video, are pursuing new models such as pause ads. Continue reading Location-Based Interactive Video Ads Coming to Prime Video

Amazon Music announced a new beta feature called “Fan Groups” that enables users to build their own communities for sharing information and opinions about their favorite music genres and artists. The feature, testing now in Canada on iOS and Android, encourages music fans to listen to songs shared within the groups and interact via chat threads and user posts, while driving new music discovery in the process. Artists will also have the ability to join groups, providing an opportunity to share exclusive content and interact directly with their fans. “The new destination transforms music listening into an interactive community for fans without having to leave the app,” explains Amazon. Continue reading Amazon Music Touts Community with ‘Fan Groups’ Beta Test

Amazon Ads and iHeartMedia are expanding their partnership with a new programmatic audio offering that lets Amazon DSP advertisers access iHeart’s streaming audio portfolio. Advertisers using Amazon DSP can now extend their omnichannel campaigns across iHeart’s streaming audio portfolio to connect with listeners across devices like smartphones, smart speakers, tablets, game consoles and more. Access to iHeartPodcasts and broadcast radio stations will follow in 2026. The deal “brings Amazon’s trillions of shopping, streaming, and browsing signals together with iHeart’s millions of listeners across streaming audio for meaningful reach at scale,” Amazon says. Continue reading Amazon, iHeartMedia Target Programmatic Audio Streaming

Netflix is substituting a new metric for advertising reach, the monthly active viewer, or MAV, which quantifies the number of viewers gathering around the screen. This replaces the monthly active user (MAU) measurement, which measures by account, something Netflix feels is less accurate for the purpose of media buyers. “Our move to viewers means we can give a more comprehensive count of how many people are actually on the couch,” including friends and family, says Netflix President of Advertising Amy Reinhard. The streamer is also experimenting with dynamic ad templates that use mix-and-match creative elements based on viewer behaviors. Continue reading Netflix Offers Advertisers New Metric: Monthly Active Viewers

Spotify passed 700 million monthly active users in Q3, with subscribers hitting 281 million, a 12 percent increase over the same period in 2024. Total revenue was $4.9 billion, up 12 percent year-over-year, while net income surged 200 percent to $1 billion, attributed to price hikes, subscriber growth and strict cost management. The Swedish company surpassed analyst expectations on both the top and bottom lines. Revenue from premium subscriptions grew 9 percent in Q3. Advertising revenue for the period was down 6 percent, however, to about $515 million. Spotify recently integrated with ChatGPT so that users can get podcast and music recommendations from the popular chatbot. Continue reading Spotify’s Profits Surge 200 Percent for Q3, Topping $1 Billion

Amazon’s generative AI voice assistant Alexa+ is coming to the Amazon Music mobile app for iOS and Android for customers across all subscription tiers in Alexa+ Early Access. Alexa+ was announced in February at Amazon’s Devices & Services event, and began rolling out in early access in the spring. It is reported to now have more than a million users. Customers were able to get early access by registering for it on the Amazon website or purchasing a compatible product. Adding generative AI to Amazon Music is seen as a competitive move following Spotify’s October integration with OpenAI’s popular ChatGPT. Continue reading Alexa+ for iOS and Android Now Available for Amazon Music

Cloud Streaming for the Sony PlayStation Portal portable gaming device has officially launched this month after a year in beta testing. PlayStation Plus Premium members can now play “a massively expanded selection of PS5 Games” on the wireless handheld unit without the need to connect to the PS5 console through Remote Play. Sony has retooled the home screen, adding three tabs dedicated to the different modes: Remote Play, Cloud Streaming and Search. Cloud Streaming “makes it easier to enjoy PS5 games on the go” anywhere with a high-speed Wi-Fi connection, playing even when the PS5 console at home is powered off or is in use by another account, according to Sony. Continue reading Sony Is Rolling Out Cloud Streaming for the PlayStation Portal