Spotify Expands Ad Options by Targeting Podcast Listeners

Spotify, which now has 123 million worldwide users of its ad-supported audio service, is expanding its podcast business by offering advertisers the ability to target consumers based on the types of podcast programs they are streaming. Brands across 10 global markets (Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom and United States) will have the option of targeting Spotify Free users based on podcast categories such as “Business & Technology,” “Comedy” and “Lifestyle & Health.” 3M and Samsung have been testing the new ad-targeting tool. Continue reading Spotify Expands Ad Options by Targeting Podcast Listeners

Jury Finds VidAngel Must Pay Movie Studios $62.4 Million

U.S. District Judge Andre Birotte had ruled that VidAngel, which has streamed hundreds of Disney, Fox and Warner Bros. movies without permission, was illegal. Now a jury has ordered the company to pay $62.4 million to those injured studios, potentially forcing it to shutter its doors. The Utah-based VidAngel ripped movies from DVD copies and then created versions sanitized of violence, sex and other so-called objectionable material. Earlier, VidAngel stated that it was allowed to do this under the federal Family Movie Act. Continue reading Jury Finds VidAngel Must Pay Movie Studios $62.4 Million

Streaming Service fuboTV Adds More Non-Sports Content

Live sports streamer fuboTV has signed a multi-year deal to bring Discovery networks to its service as part of the $54.99 per month base package. In coming weeks, fuboTV will add networks including Animal Planet, Discovery Channel, Investigation Discovery, MotorTrend, OWN (Oprah Winfrey Network) and TLC. Food Network, HGTV and Travel Channel are already live on fuboTV through a deal with Discovery-owned Scripps Networks Interactive. The deal also includes additions to the fubo Latino Spanish-language package as well as on-demand content from Discovery. Continue reading Streaming Service fuboTV Adds More Non-Sports Content

Latest Sandler Film Sets New Viewership Record for Netflix

Netflix announced yesterday that “Murder Mystery,” starring Adam Sandler and Jennifer Aniston, was viewed by nearly 30.9 million households in the film’s first three days of availability, setting a new opening weekend record for a Netflix original. According to the company, 13,374,914 accounts in North America streamed the new film, while 17,494,949 worldwide accounts represented the additional viewing figures. Netflix says it only counted views if members watched at least 70 percent of the film. Netflix inked a four-picture deal with Sandler’s Happy Madison Productions in 2015, and renewed for another four movies two years later. Continue reading Latest Sandler Film Sets New Viewership Record for Netflix

More Marketers Test Targeted Ads on Streaming Platforms

The automobile recommendation site Cars.com used to run its advertisements on TV, aimed at a broad swathe of consumers. But since early 2019, the online company began running its ads on streaming TV platforms such as Amazon Fire TV and Roku to target their ads more precisely to people shopping for cars. Targeted advertising is taking off as a trend because many factors now make it possible to more narrowly aim them to relevant viewers. Some of the data now available includes income, purchase history and web-browsing behavior. Continue reading More Marketers Test Targeted Ads on Streaming Platforms

IMDb Rebrands Its New AVOD Service and Triples Content

Amazon-owned IMDb — the popular online database featuring information related to movies, television and video games — is rebranding its recently launched Freedive video service as IMDb TV. Thanks to new deals with MGM, Sony Pictures Entertainment and Warner Bros., the ad-supported VOD service will add thousands of new titles in the upcoming months, essentially tripling the number of TV shows and movies available to U.S. viewers for free. The company also plans to expand its audience with a European launch later this year. Continue reading IMDb Rebrands Its New AVOD Service and Triples Content

Amazon, Target, Walmart Ramp Up Their Delivery Services

Walmart launched Delivery Unlimited, which offers consumers a subscription grocery delivery service for $98 per year or $12.95 per month, with a 15-day trial period. Per-order fees run $9.95 or less. The new subscription service is priced competitively, with Shipt and Instacart charging $99 per year. Prime Now costs $119 per year, but touts all of the benefits of Amazon Prime, including fast shipping and streaming media content. Target, which bought Shipt, now offers shoppers same-day delivery and a first-time $9.99 per order fee.

Continue reading Amazon, Target, Walmart Ramp Up Their Delivery Services

VOD Platform Inks Licensing Deals With Hollywood Studios

Los Angeles-based startup ROW8 has signed licensing deals with Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros. as part of its strategy to compete with transactional VOD offerings from the likes of Apple and Amazon. The streaming movie service, which launched last year with foreign and indie titles, is now targeting mainstream audiences with library titles and new releases from major Hollywood studios. It is taking an industry standard approach with $5.99 new-release rentals and $2.99-$3.99 catalog titles, but is also adding a feature that offers customers the ability to receive future credits for movie rentals they did not enjoy. Continue reading VOD Platform Inks Licensing Deals With Hollywood Studios

Ubisoft to Launch Its Uplay Plus Game Subscription Service

At the E3 conference in Los Angeles this week, Ubisoft announced its entrance into subscription PC gaming with Uplay Plus, which will offer 100 titles published by Ubisoft. The service is slated to launch on September 3 and is designed as a monthly fee in exchange for unlimited access to the games. Although that model is similar to Microsoft’s Xbox Game Pass and EA’s Origin Access, Uplay Plus is more expensive, at $14.99 per month. Among the games available on Uplay are “Assassin’s Creed” and “Rainbow Six” titles, which will also be on Google’s Stadia service next year. Continue reading Ubisoft to Launch Its Uplay Plus Game Subscription Service

AT&T Rolls Out Its Ad-Buying Service for Premium Content

AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Continue reading AT&T Rolls Out Its Ad-Buying Service for Premium Content

Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Deloitte: More Millennials Subscribe to Games Than Pay TV

According to Deloitte’s 13th annual digital media trends survey, more millennials in the U.S. currently subscribe to a game service than to a traditional pay TV service. Approximately 53 percent of those born 1983-1996 pay for gaming services, while 51 percent from the same age group pay for television. Last year, Deloitte found that 44 percent of U.S. millennials had paid subscriptions for video games and 52 percent for television. Results of the latest survey were revealed as new game services from the likes of Apple, Google, Microsoft, Ubisoft and others have recently debuted or are planned to launch soon. Continue reading Deloitte: More Millennials Subscribe to Games Than Pay TV

Microsoft’s Next-Gen 8K Xbox Will Significantly Boost Power

Just ahead of this week’s E3 conference in Los Angeles, Microsoft announced that its next-gen Xbox console, dubbed Project Scarlett and slated for release Christmas 2020, will feature an AMD Ryzen processor that will make the console four times more powerful than today’s Xbox One X. The AMD processor features 120 fps operation, which means that latency for loading games will be greatly reduced. Project Scarlett will also feature 8K capability and will ship with a new version of “Halo.” Additionally, Microsoft’s xCloud streaming platform will debut in October, enabling users to stream games from their Xbox One to numerous devices. Continue reading Microsoft’s Next-Gen 8K Xbox Will Significantly Boost Power

AT&T’s WarnerMedia Readies Beta of Its Streaming Service

According to sources, AT&T’s WarnerMedia will package HBO, Cinemax, the Warner Bros. TV/movie library and original content into a streaming service priced at $16 to $17 per month. The new offering, which would be competitively priced in a crowded market of streaming services, is expected to launch in beta later this year. Currently, an HBO Now streaming subscription costs $14.99 per month and Cinemax for cable customers is priced at $12.99 per month. WarnerMedia executives are meeting to discuss the service’s name and other details of its operation. Continue reading AT&T’s WarnerMedia Readies Beta of Its Streaming Service

Disney’s Hotstar: India’s Dominant Video-Streaming Platform

The dominant video-streaming provider in India is Hotstar, which debuted four years ago by media conglomerate Star India. Its 300 million monthly users gravitate to the mobile-first platform to watch cricket, TV shows and movies. Now owned by The Walt Disney Company, Hotstar’s usage is 10 percent larger than that of YouTube, India’s second largest video streaming platform. Only three million of Hotstar’s users are paying subscribers, but that’s still more than those paying for Amazon and twice as many as those subscribed to Netflix. Continue reading Disney’s Hotstar: India’s Dominant Video-Streaming Platform

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