Twitter, Yahoo Score Major Live Sports Deals with Ad Slots

Two digital platforms scored big live sports deals this week. Twitter beat out Verizon, Facebook and Amazon to win the rights to stream 10 of the National Football League’s Thursday night games. In exchange for $10 million for the global rights, Twitter will get 15 advertising slots to sell commercials for each game. Yahoo, which offered free Major League Baseball games last year, will stream 180 games this year for free online, one per day for the rest of the league’s season, except for local TV blackout restrictions. Continue reading Twitter, Yahoo Score Major Live Sports Deals with Ad Slots