Verizon, Snap Team to Create 5G-Enabled AR Experiences

With an eye towards 5G apps, Verizon inked a new tech development/marketing deal with Snapchat parent company Snap Inc. The companies plan to work together at Verizon’s 5G Labs to create augmented reality experiences for consumers as well as engage in exclusive distribution and co-marketing projects, such as Verizon preloading Snapchat on some 5G phones. The Snap Originals video series will also feature Verizon as a premium sponsor. Director Harmony Korine made a short experimental film with Snap’s Spectacles 3 camera. Continue reading Verizon, Snap Team to Create 5G-Enabled AR Experiences

Big Tech Companies Make Progress on AR Smart Glasses

Amazon, Apple, Facebook, Google, Magic Leap, Microsoft and Snap are among the Big Tech companies working on creating smart glasses that we can wear everywhere — and that may even replace our smartphones. Currently, glasses are too big (and expensive), but in time are expected to achieve a sleeker form factor and come down in price. Smart glasses promise to dramatically shift how we engage with the world, and some advocates believe we will eventually be able to replace every screen we use with a single pair of glasses. Continue reading Big Tech Companies Make Progress on AR Smart Glasses

Snap Inc. to Ship Third-Gen Spectacles as a Limited Edition

After unveiling its first-generation of brightly-colored Spectacles in 2016, followed by a more conservative second edition following two years of reengineering, Snap Inc. is about to debut Spectacles 3 — with hopes the eyewear will be more financially successful than the first version, which left the company with $40 million in unsold revenue. The second version offered better hardware, better design, as well as a high-end all-black version. Now, Spectacles 3, priced at $380 and marketed as a “limited edition launch,” will be offered with steel frames, classic details and two HD cameras for capturing footage with depth. Continue reading Snap Inc. to Ship Third-Gen Spectacles as a Limited Edition