Sony Pictures chief technology officer Don Eklund presented a look at HDR bias light analysis. Put plainly, the colorist grades the content in a dark room, with the light behind the screen rated at between 5 and 10 nits. But the average viewer watches that same content in a room with windows and lights. “We have a fundamental problem everyone here has experienced, with light leaking in the room through drapes,” said Eklund. “It crushes the blacks and offers colors that were not intended when the images were graded.” Continue reading HPA Tech Retreat: A Look at HDR & the Ambient Light Issue

According to Sony, its newest 4K TVs have built-in Google Assistant, which will be added later this year via a firmware update. The timing is perfect, as more people have become interested in upgrading to a 4K set, and the market offers variety in feature sets and price points. Samsung touts its quantum dot technology; Vizio offers great prices; LG sports OLED screens; and now Sony, which also has an OLED screen, is marketing itself as the first TV manufacturer to offer Google Assistant. Continue reading Sony Is the First to Debut 4K TVs with Built-in Google Assistant