YouTube is expanding its Analytics for Artists feature with a new Total Reach metric that will include data for fan-uploaded YouTube Shorts. In addition to official content uploaded by the artist as well as user-generated long-form videos, YouTube says Total Reach represents “the most comprehensive snapshot of the size of an artist’s audience on YouTube,” showing how many viewers are experiencing content across all formats. The company is also launching a new Songs section in Analytics “to help artists see how fans are listening to their music or creating with it, across all video formats, all in one place.” Continue reading YouTube Expands Analytics for Artists Tool, Adds Shorts Data

Meta Platforms announced today that it is introducing new creative tools and features for Facebook Reels, including support for videos of up to 90 seconds, extending the previous maximum of 60 seconds. The updates arrive a few months after the company unveiled support for Instagram Reels of the same duration (news that followed TikTok’s jump in video length from three to 10 minutes in an attempt to more directly take on Google’s YouTube). Among the new creative tools include the ability to create Reels with trending templates and a “Grooves” feature that automatically syncs video to the beat of a song. Continue reading Meta Adds New Creative Tools, Features for Facebook Reels

Spotify is harnessing OpenAI’s generative artificial intelligence for DJ, a personalized audio guide that will not only curate tunes based on a listener’s taste, but will also deliver commentary and banter “in a stunningly realistic voice” that leverages technology from subsidiary Sonantic, acquired last year. The new feature is launching in beta this week in the U.S. and Canada with a high level of human oversight, expected to diminish over time. The combination of “generative AI tooling” and the expertise of Spotify music editors will allow the company to scale and customize “in ways never before possible.” Continue reading New Spotify AI DJ Offers Custom Playlists and Commentary

YouTube’s Creator Music marketplace is officially rolling out to U.S. Partner Program participants starting this week. Creator Music offers a sizable song catalog whose license and use terms are clearly spelled out. Some music is offered on a revenue-sharing basis, allowing creators and rights holders to earn from the end use. In announcing the service in September, YouTube pointed out its creators identified music rights as problematic. Due to the high cost associated with pop tunes, users often opted for unknown music. Creator Music aims to make licensing more recognizable music easy and affordable. Continue reading YouTube Launches Creator Music for Its Partner Participants

Google is introducing a new artificial intelligence app called MusicLM that creates music in any style or genre based on text prompts and can translate a whistled melody or casually hummed snipped into instrument sounds. TechCrunch calls the technology “impressive” but says the Alphabet company “fearing the risks, has no immediate plans to release it,” in recognition of the controversy surrounding AI models trained using copyrighted material. MusicLM was created using a dataset of 280,000 musical hours, resulting in the ability to generate minutes-long songs of “significant complexity.” Continue reading Google’s MusicLM AI Can Generate Tunes from Text Prompts

YouTube’s U.S. Top 10 Trending Videos of 2022 were viewed more than 650 million times over 55 million hours, according to the platform, which said the channels hosting the top 10 collectively have more than 225 million subscribers. At No. 1, with more than 87 million views, was “so long nerds,” the farewell message from the “Minecraft” gamer known as Technoblade, who this year died of cancer at age 23. Actor Will Smith’s infamous Oscar smackdown of host Chris Rock, uncensored from Guardian News, was the second most viewed clip of 2022. Continue reading Technoblade and MrBeast Among YouTube’s Most-Streamed

YouTube is beta testing Creator Music, a large catalog of songs creators can browse and purchase for use with their original longform content. YouTube announced the service at its Made on YouTube live event the same week its chief business officer Robert Kyncl was revealed as the incoming CEO of Warner Music Group, effective January 2023. “Creator Music is a new destination in YouTube Studio that gives YouTube creators easy access to an ever-growing catalog of music for use in their long-form videos,” YouTube said, explaining the service offers “affordable, high-quality music licenses.” YouTube also announced that Shorts creators can soon share ad revenue through the platform’s Partner Program. Continue reading YouTube Tests Creator Music, Adds Shorts Partner Program

Spotify is testing a feature that lets podcast discovery platform Podz help people find new podcasts they may like. Now, Spotify is taking the algo-driven audio newsfeed for which Podz became known and turning it into a more personalized discovery experience. The big idea here is to extrapolate. Podz provided machine-curated audio samples. As part of its Spotify integration it is targeting the next level: letting users tap to read an audio transcript, review show graphics or hear more of the podcast. Spotify acquired Podz last summer for approximately $49.4 million. Continue reading Spotify Puts Podz Acquisition to Test with Discovery Feature

To understand speech visually, by reading lips, in addition to aurally, is an advantage for which AI has been waiting, according to researchers at Meta Platforms (formerly Facebook). The company says it has developed a framework that learns by watching — Audio-Visual Hidden Unit BERT (AV-HuBERT) — and that it is 75 percent more accurate than competing automated speech recognition systems on several metrics. Meta claims that AV-HuBERT outperforms the former best audiovisual speech recognition system with only one-tenth the inuput, which makes it potentially useful with languages with little or no audio data. Continue reading Companies Turn to AI for New Approaches to Audio Solutions

Spotify has globally launched Blend, a two-party playlist generator designed for social listening. The feature allows both paid and free mobile users to tag-team song streams that can be shared across all platforms. Using the technology behind Spotify’s Family Mix and Duo Mix multi-person apps, this variation offers a twist; after creating a Blend participants receive a “taste match score” that reveals similarities and differences between the pair’s listening preferences and can compare their preferences to those of their friends. Continue reading Spotify Deploys ‘Blend’ Feature to Enable Sharing of Playlists

Hit songs on TikTok seem to arise spontaneously, spurred on by user enthusiasm. In fact, nothing could be further from the truth. Take Megan Thee Stallion, for example, who recently won a Grammy for best female rapper. Her popular song “Savage” first become a hit on TikTok after that platform’s management analyzed user data and advised the singer’s record label how to best promote her. In other words, Tik Tok, which is described by experts as “more controlled” than competing apps, helps pick which videos go viral. Continue reading Behind the Scenes, TikTok Working Hard to Create Viral Hits

Apple Music informed musicians that it pays one penny per stream, which is roughly double the rate paid by Spotify, the world’s largest music streaming service. Spotify pays about one-third to one-half penny per stream, which is potentially offset by its 155 million subscribers (out of 345 total active users) versus Apple Music’s 60+ million. The Union of Musicians and Allied Workers (UMAW) responded to Apple’s announcement by saying that all music streamers should pay one penny per stream “at a minimum.” Continue reading Apple Music Pays 1 Cent per Stream but Metric Is Misleading

ASCAP and BMI, the top two U.S. performing rights organizations (PROs), partnered to create Songview, a data platform with 20+ million musical works. The effort zeroed in on solving a continuing problem in the music rights industry: the need for a more transparent view of copyright ownership and administration shares for songs and other music compositions licensed in the United States. Vetted by both PROs, each work features a green checkmark to indicate the data is consistent in both ASCAP and BMI copyright systems. Continue reading ASCAP and BMI Launch New Music Copyright Data Platform

In response to learning that listeners want to discover and save music in their favorite podcasts, Spotify is debuting “Original Shows,” a new spoken word format that combines music with particular themes featuring a monologue or conversation with guests. But, unlike a typical podcast, each song inside an Original Show will redirect the listener to that artist’s Spotify official audio files. That means the artist will make the same money as if a listener sought out his or her music. Listeners can also like and save a song while they’re listening to it. Continue reading Music Is the Focus in Spotify’s New ‘Original Shows’ Format

The Recording Industry Association of America (RIAA) just released a study that revealed the degree to which streaming has the upper hand in music revenue. It now accounts for 79 percent of the industry, having grown 13 percent in 2019 from $9.8 billion to $11.1 billion in retail value. Another promising sign was that revenue from paid subscription services grew 25 percent year-over-year, to $6.8 billion. Such subscription services now account for 61 percent of all U.S. revenue for recorded music. Continue reading RIAA Study Shows Growing Dominance of Streaming Services