By
Paula ParisiOctober 21, 2025
The Wikimedia Foundation, which runs Wikipedia, has noticed an increase in bot activity on the encyclopedic website, and a decline of approximately 8 percent in human page views. The non-profit says the trend is due to a combination of the impact of social media and generative AI as informational sources for potential visitors. AI now provides summarized answers to user questions, while younger people are increasingly finding information through social video. The Foundation’s organizers say the audience loss could have a negative effect on Wikipedia donors as well as the human volunteers who keep the site current. Continue reading AI Search and Social Video Have Impact on Wikipedia Traffic
By
Paula ParisiOctober 10, 2025
YouTube is implementing a new Activation Partners program to help advertisers achieve better outcomes in CTV campaigns. The program connects brands, advertisers and agencies with approved third-party experts specializing in YouTube media buys, including campaign planning and management. The program aims to help marketers discover new resources that have been pre-vetted by Google, expanding perspectives and tapping alternative expertise by tapping a “collection of trusted third-party partners” that the social video company hopes will “help advertisers get the best results out of their work with YouTube.” Continue reading YouTube’s Activation Partners Program Supports Advertisers
By
Paula ParisiOctober 9, 2025
Meta Platforms has updated its Facebook recommendation algorithm to boost Reels use, adding a topic search filter as well as prioritizing same-day content, with a 50 percent increase in pushing Reels videos posted within 24-hours of user scrolls. In July, Meta said time spent watching videos on Facebook in the United States had expanded more than 20 percent year-over-year, and the company wants to continue boosting that number. Taking a page from the TikTok playbook, Facebook is adding topic search links to Reels displays to help users find material of interest. Facebook is also trying to accommodate user pushback against AI slop by urging use of a “Not Interested” button. Continue reading Meta Updates Recommendation Algorithm for Facebook Reels
By
Paula ParisiOctober 6, 2025
Adobe is bringing a free “pro quality” version of Premiere to iPhone, so YouTubers, filmmakers, music video editors, commercial producers and other creators can edit video on the fly. While tools like ByteDance’s CapCut and Meta’s Edits have become popular for mobile, Adobe’s move marks a major productivity step for those aspiring to more than social video, particularly through integration with the entire Adobe tools ecosystem. The Adobe Premiere mobile app features what Adobe promises are “studio-quality audio enhancements, perfectly timed AI sound effects, precision editing on a multi-track timeline, AI content generation and more.” Continue reading Adobe’s Pro Quality Premiere Video Editor Is Free for iPhones
By
Paula ParisiOctober 3, 2025
Meta Platforms is rolling out Vibes, a short-form AI video generator now in early preview. Using Meta AI, Vibes allows the visually adventurous to create videos from their own ideas or remix existing ones by adding music or changing the style to make it your own. Vibes has its own feed featuring “a range of AI-generated videos from creators and communities.” As you use it, “the feed will become more personalized over time,” according to Meta. Vibes videos can also be cross-posted to Instagram and Facebook Stories and Reels or shared with friends via DM. Vibes is available on the Meta AI app and the Web at Meta.ai. Continue reading Meta Previews Its Vibes AI Video Generator for Social Sharing
By
Paula ParisiOctober 2, 2025
Sora 2 is here, “marking a giant leap forward in realism,” claims OpenAI. And it includes sound and dialogue generation, catching up to Google’s Veo 3. Coming nearly two years after Sora was first introduced, the new model is being released in conjunction with a free iOS social app with a vertical feed and “swipe-and-scroll” functionality like TikTok, YouTube Shorts and Instagram Reels. Available in the U.S. and Canada, the fee version — which currently requires an invitation — is also available at sora.com. ChatGPT Pro subscribers can access an experimental, higher quality Sora 2 Pro model online only. Continue reading OpenAI Sora 2 Vid Generator Has Sound and Social Features
By
Paula ParisiOctober 2, 2025
YouTube is introducing YouTube Labs, an experimental hub where users can test the company’s latest artificial intelligence tools and prototypes, starting with AI hosts for YouTube Music. “As you listen to radio and mixes, AI hosts will chime in with relevant stories and insights,” YouTube explains. A brand-specific version of its parent company’s Google Labs, YouTube Labs is positioned as the place “to discover the next generation of YouTube,” and the streaming video giant says that like its predecessor, “feedback and interactions may be used to improve Google products and services.” Continue reading YouTube Labs Invites Users to Test Experimental AI Features
By
Paula ParisiSeptember 2, 2025
Hype, a YouTube feature that helps smaller channels break through to wider audiences, uses a point system that lets fans help emerging creators get onto a new ranked leaderboard. Launched as a test last year, Hype is now live in 39 countries, including the U.S., UK, Japan and India. Viewers can take advantage of a free opportunity to “hype” up to three long-form videos per week for creators with from 500 to 500,000 subscribers. Videos receive points for being hyped, with “bonus points” awarded on a sliding scale that benefits smaller creators. Only videos uploaded within the last 7 days are eligible. Continue reading YouTube Boosts Hype Feature to Help Creators Expand Reach
By
Paula ParisiAugust 29, 2025
Google has released a free consumer version of the Veo-powered Vids generative video creation and editing tool that debuted in November 2024 as part of the Google Workspace productivity suite, a subscription product starting at $7 per month for individual users. Subscribers will continue to have access to a more full-featured Vids app, which has been updated with AI avatars, image-to-video capability and automatic transcript trimming that removes “filler words and awkward pauses with just a few clicks.” But the free tier provides basic AI-enhanced editing and video creation using templates that casual users will no doubt find helpful. Continue reading Google Releases Free Version of Veo 3-Powered Vids Editor
By
Paula ParisiAugust 27, 2025
Instagram has started to let creators link multiple Reels, effectively creating their own “series.” The new capability, which TikTok already offers, makes it more convenient for viewers to discover and follow related content. The new “Link a Reel” feature lets creators sequentially either link generally related content or connect specific, sequentially related material, as in Part 2, Part 3, etc. Meta Platforms has also added a free AI-powered voice translation feature. Now available globally on Facebook and Instagram, it automatically dubs and lip syncs Reels into other languages using the sound and tone of the creator’s own voice. Continue reading Meta Updates Features for Reels on Facebook and Instagram
By
Paula ParisiAugust 27, 2025
After 10 years of YouTube Music, global fans have created over 4 billion music playlists — including 1.8 billion public lists — and now the Google-owned platform is celebrating its decade landmark by adding new features to connect music fans. Coming soon are playlist comments that will appear directly on album and song lists “to keep the conversation going around the music you love.” Also new to the menu, “taste match” playlists, which update each day based on the listening habits of those who join. Additionally, YouTube has entered into an exclusive arrangement with Bandsintown to help promote live performances and much more. Continue reading YouTube Music Touts 10 Years with Live, Interactive Features
By
Paula ParisiAugust 25, 2025
Insta360 has a new compact action camera, the GO Ultra, which shoots 4K at 60fps with an improved sensor for low light. The tiny hands-free unit weighs in at just 1.87 ounces — 3.8 ounces with the screen-equipped Action Pod. While that’s slightly heavier than the Insta360 GO 3S, it has a 1/1.28-inch image sensor — more than 2x larger than that of its predecessor — and is powered by a 5nm AI chip that “delivers imaging previously impossible in the GO series,” according to Insta360. The f/2.85 aperture has a 14.27mm focal length and captures photos at up to 50MP. Continue reading Insta360 GO Ultra Action Camera Records 4K Video at 60fps
By
Paula ParisiAugust 21, 2025
The ESPN mobile app has been revamped to coincide with today’s debut of the ESPN DTC streaming service, which offers the sports network’s 12 program outlets together for the first time. The ESPN app has added a vertical feed of video shorts accessible through a “Verts” tab and the homepage carousel. The Verts feed includes game highlights and analytics as well as user-generated content. A vertically delivered “SportsCenter” called “SC for You” delivers daily updates personalized for favorite teams, leagues and sports, available on the app, ESPN.com and some smart TVs. Continue reading ESPN Updates Mobile App with Vertical Video for DTC Launch
By
Paula ParisiAugust 6, 2025
YouTube is testing a new collaboration feature that allows creators to link other users’ content to their videos, enabling recommendations to followers of each account as a means of driving visibility and engagement. Creators can tag collaborators, who must approve before their name and audience reach is added to the clip. In addition to a collective graphic, a designation along the lines of “and three more” appears next to the name of the host account holder. When clicked, the “more” opens to display the hot-linked channels that are collaborating. Instagram and TikTok already have similar features in place. Continue reading YouTube Collaboration Tool Helps Creators Expand Audience
By
Paula ParisiAugust 6, 2025
TikTok has released a host of new features, including a Community Notes-style fact-checking tool called Footnotes. Enhanced parental controls bring the ability to block specific accounts to guardians who are linked to minors’ accounts using the Family Pairing feature. Parents also now receive notifications when minors with whom they are paired upload new videos, stories or photos. Creator enhancements include a new TikTok Live comment tool that can block words from comment threads entirely. Those who use a specific phrase or have used it in the past are muted for a period stipulated by the creator. Continue reading TikTok Tightens Parental Control, Adds Community Footnotes