Whether it involves movies, sports events or in-the-moment activities — sharing the experience with friends can make it more enjoyable. This is what Facebook is reportedly testing with its “Watch Videos Together” feature. This feature includes the ability to watch a video within a Messenger group chat while simultaneously commenting, discussing and joking about it. Earlier this year, Facebook launched its Watch Party. Facebook is now potentially expanding its concept of the Watch Party to Messenger, the popular instant messaging app and platform. Continue reading Facebook Messenger Tests ‘Watch Videos Together’ Feature

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

In January, Facebook debuted Watch Party, an experimental feature that allows shared simultaneous viewing of videos, to a select number of users. Now, the company is opening access of the feature to all groups on the site, in an attempt to make video viewing a social experience. Groups has become an important product for Facebook’s more than 1.4 billion monthly users, and Watch Party is intended to add another compelling reason for users to stick with those who share similar interests. Continue reading Facebook Launches Watch Party for Shared Viewing of Video

Instagram is launching IGTV, a standalone app that allows users to post vertically shot videos up to an hour long. The move puts the Facebook-owned platform in direct competition with Google-owned YouTube and its own parent company. Instagram has allowed one-minute videos to be posted since 2012, when Facebook acquired it for $1 billion. Instagram also aped Snapshot with disappearing posts dubbed Stories. The company says it now has one billion monthly users, compared to YouTube’s 1.9 billion and Facebook’s 2.2 billion. Continue reading Facebook’s Instagram Launches IGTV for Hour-Long Videos

After years of requests (and users experimenting with inefficient workarounds), Twitter is finally introducing a feature called Bookmarks that allows users to save tweets in a private area on the app for later viewing. The feature, which Twitter announced last fall was in development, should provide a convenient option for saving articles and videos. “In the scheme of things, Bookmarks is a small change,” notes Recode. “It’s not the kind of feature that’s going to have a notable impact on Twitter’s user growth or revenue. It’s not going to help with Twitter’s abuse problems. It’s just a simple way to make Twitter better.” Continue reading Save Tweets for Later With Twitter’s New Bookmark Feature

Twitter is following Snapchat’s lead by developing a new camera feature that will help users easily create and share video content via its app. People familiar with the matter say that a working demo has been created, but a final design and release date have yet to be confirmed. The tool, which could change significantly in the next few months, is designed to encourage users to share video footage of what’s happening around them. Facebook has also copied innovations from Snapchat, “a mobile app focused on ephemeral photos and videos that’s popular with younger audiences,” explains Bloomberg. “Twitter’s latest change suggests that chief executive officer Jack Dorsey is taking cues from the newer company as well.” Continue reading Twitter Is Reportedly Developing Snapchat-Like Video Feature

Vivendi’s Universal Music Group, the world’s largest record company, has licensed its music catalog to Facebook. The deal, which focuses on the music in user-generated videos, covers songs that will be used in the background on videos and so-called social experiences on Facebook, Instagram, Messenger and Oculus. For Facebook, the deal is aimed at encouraging users to post more videos, key to the company’s current video-centric strategy. A day before this deal was struck, Universal also reached an agreement with YouTube. Continue reading Facebook, Universal Music Ink Licensing Deal for User Videos

Twitter will begin to post how many views each video receives, a policy already enacted by Facebook, Instagram and YouTube. View counts will include videos that brands post organically and also run as ads, but not pre-roll ads. In 2014, when Facebook began publicly displaying view counts, brands and publishers saw that their videos had millions of views and thus increased the number of videos and video ads they ran. Twitter hopes for a similar response if their view counts are comparable. Continue reading Twitter Displays View Counts to Encourage More Video Posts

In an effort to foster growth of video communities, Facebook recently rolled out its Facebook Creator app, providing social influencers with tools for creating feature-rich content. Available to all on iOS (and soon on Android), the product is an update and rebrand of the Facebook Mentions app, originally only offered to verified public figures. The new app includes enhanced fan engagement tools to help influencers add intros and outros to their streaming video broadcasts, cross-posting to Instagram and Twitter, and a central inbox for Facebook, Instagam and Messenger. Creator also features expansive analytics. Continue reading Facebook Creator App Offers Tools to Fine-Tune Social Video

For years, Facebook counted any video auto-play that lasted three seconds or longer as a view, which resulted in many publishers producing very short clips. Last year, the social media platform tweaked its News Feed algorithm to favor longer videos, and, with the debut of mid-roll ads, publishers had incentive to post clips longer than 90 seconds. Social video publishing specialist Wochit has collected data from over 200 publishers, including CBS, NBC News and USA Today that proves Facebook’s strategy is working. Continue reading Viewer Engagement Increasing for Longer Facebook Videos

In an effort to attract younger viewers, CNN has unveiled “The Update,” a daily three-to-five-minute news show exclusively for Snapchat. The show will run at 6:00 pm ET every day, with breaking news updates throughout the early morning and evening. “The Update” will replace CNN’s existing magazine-like “edition” produced daily for Snapchat’s Discover section. NBC also debuted a twice-daily news show in July this year. As one of Snapchat’s first publishing partners, CNN began created editions for the platform in early 2015. Continue reading CNN Targets Young Audience With News Show on Snapchat

Two years ago, Gnarbox, which offloaded video from the smartphone to enable 4K video editing, earned over $500,000 from almost 3,000 backers on Kickstarter. Today, the $299 Gnarbox — a small black box for portable backup and editing — contains a mini-PC with 1.9GHz quad-core processors, a dedicated GPU, 128GB storage, Wi-Fi, SD card slots and three USB ports, but no display. Instead, all the processing that takes place in Gnarbox is visible on the user’s smartphone, with editing in and out points indicated by a simple swipe. Continue reading Startup Gnarbox Enables 4K Video Editing From Smartphone

Time Warner’s CNN plans to spend $40 million over two years to turn its in-house social video startup Great Big Story into a 24-hour streaming channel. The cable news pioneer “launched Great Big Story in 2015 to make short videos about offbeat places and people,” explains Bloomberg. “The goal was to distribute videos on social media to reach millennials who don’t watch CNN on television.” By next summer, Great Big Story will transform to a 24-hour schedule, “including live programming or feature-length films,” streaming via web TV services such as Sling TV or DirecTV Now. According to CNN exec Andrew Morse, the online feed could one day become its own subscription service or TV network. Continue reading CNN to Transform Great Big Story Into a Streaming Channel

Facebook is planning tests of a new mid-roll ad format that would enable participating video publishers to insert ads at least 20 seconds into video clips on the social platform. To start, Facebook plans to sell the ads and share 55 percent of revenue with publishers (the same deal offered by online video ad leader YouTube). According to Facebook, its users watch 100 million hours of video per day. However, publishers have seen little or no revenue from their clips since Facebook CEO Mark Zuckerberg has not allowed pre-roll video ads. Continue reading Facebook to Show Video Ads, Share Revenue with Publishers

Not long ago, Facebook chief executive Mark Zuckerberg predicted that video would be the dominant means of communication on the social platform. To give that goal a leg up, the company unveiled tools to help video creators improve the odds of engaging audiences. The video analytics include the ability to break down minutes of a video view by age, gender and geographic location. Facebook also introduced tools to help creators tell stories with 360 videos, by enabling a “guide” of story points that viewers can opt to follow. Continue reading Facebook Unveils Tools, Metrics to Improve Video Production