Gen Z Brand FaZe Clan Goes Public in $725M SPAC Merger

Entertainment and eSports brand FaZe Clan completed a $725 million merger with B. Riley Principal 150 Merger Corp., a special purpose acquisition company (SPAC) and began publicly trading on the Nasdaq stock exchange Wednesday. FaZe Clan currently has around 93 creators with a combined 500 million followers across popular social platforms such as YouTube, TikTok and Twitch. In May, Forbes ranked FaZe Clan the fourth most valuable eSports company, estimating its worth at $400 million. Trading as FAZE, the stock fell nearly 25 percent in its first day of trading. Continue reading Gen Z Brand FaZe Clan Goes Public in $725M SPAC Merger

Triller Rolls Out the Red Carpet to Attract TikTok Influencers

Small social video app Triller saw an opportunity to grow in July when news of a potential TikTok ban was brewing. Triller’s first “get” was the Sway Boys, a group of TikTok influencers who had been mulling over the idea of starting their own app but were convinced to join Triller by its majority owner, entertainment executive Ryan Kavanaugh. He offered them a juicy deal: In exchange for joining, he told them, he’d give them equity and roles within Triller. And they could still post on TikTok, just less frequently. Continue reading Triller Rolls Out the Red Carpet to Attract TikTok Influencers

SoundCloud Signs Warner, Grows Mix of Music and Social Media

SoundCloud, which has mixed music and community for eight years, now boasts 150 million registered users who have uploaded over 100 million tracks and clips. Such artists as Prince, Snoop Dogg, Beyoncé and Drake have used the platform to release special tracks, remixes and promos. But as SoundCloud transitions from a free service with unlicensed content to one that licenses content and shares revenue, it teeters between two different creative models and the potential of a major breakthrough or bust. Continue reading SoundCloud Signs Warner, Grows Mix of Music and Social Media

Will.i.am to Launch Online Video Platform with Maker Studios

Tech entrepreneur and musician will.i.am of The Black Eyed Peas has teamed up with Maker Studios to launch an online video platform featuring original content, behind-the-scenes video and artist collaborations. The videos will appear on the performer’s YouTube channel, as well as other possible platforms. Will.i.am serves as the director of creative innovation for Intel and follows rapper Snoop Dogg in collaborating with Maker Studios. Continue reading Will.i.am to Launch Online Video Platform with Maker Studios