Hulu is focusing on its own original programming with “The Awesomes,” the video service’s first animated series and first original show this year. This marks a change of direction for the company, which was until recently entertaining bids for acquisition. Its emphasis on original programming reflects its new intention to compete with services such as Netflix and Amazon. Hulu will also join with sponsors to make new, brand integrated shows in order to generate advertising revenue. Continue reading Hulu Changes Focus To Original Series with ‘The Awesomes’

Hulu announced yesterday that it has doubled its number of paid subscriptions to four million over the last year. The announcement was made Tuesday morning during the Digital Content NewFronts in New York. The company said it set a new revenue record in the first quarter, but did not specify the amount. Hulu also announced its third and most ambitious wave of original programming that will debut exclusively on the video site this year. Continue reading Hulu Doubles Paid Subscribers, Announces Original Shows