Computer-generated influencers have arrived. The glamorous all-digital Miquela Sousa (also known as Lil Mequela), which was created by Los Angeles-based startup Brud, has been the star of an Ugg advertising campaign, appearing on billboards around the world. Brud believes it can create CGI social media stars that are easier to manage and monetize than human celebrities. It’s not alone in its efforts; Soul Machines, which has debuted dozens of digital humans, is launching its Digital DNA platform to make it easier to create virtual avatars. Continue reading Computer-Generated Photoreal Influencers, Avatars Are Here

Autodesk is rolling out a new version of its Autodesk Virtual Agent (AVA) to replace its text-only chatbot in mid-May. AVA features an animated face and a New Zealand accent, with emotional responses that the company hopes will help customers engage. For example, if a customer says he’s having trouble, AVA will frown, say she’s sorry and ask how she can help, explains Autodesk manager of digital support channels Rachael Rekart. In doing so, Autodesk is following a trend of companies installing virtual assistants that are more helpful and personable. Amazon, for example, is updating Alexa to be smarter and more conversational. Continue reading Autodesk, Amazon Tweak Digital Assistants to Be More Natural