Music Is the Focus in Spotify’s New ‘Original Shows’ Format

In response to learning that listeners want to discover and save music in their favorite podcasts, Spotify is debuting “Original Shows,” a new spoken word format that combines music with particular themes featuring a monologue or conversation with guests. But, unlike a typical podcast, each song inside an Original Show will redirect the listener to that artist’s Spotify official audio files. That means the artist will make the same money as if a listener sought out his or her music. Listeners can also like and save a song while they’re listening to it. Continue reading Music Is the Focus in Spotify’s New ‘Original Shows’ Format