Netflix Is Testing Promotional Videos That Play During Binges

While Netflix bingers may be accustomed to the occasional “Are you still watching?” interruption, some subscribers are now experiencing 10- to 20-second promotional videos, and complaints have suggested that the videos cannot be skipped or muted. Similar to traditional commercials, the videos appear between episodes, reminding users about various series available on the streaming service. The company explained on Sunday that it is merely testing the promotional videos and they can actually be skipped. Netflix did not indicate how many of its more than 100 million subscribers are experiencing the tests. Continue reading Netflix Is Testing Promotional Videos That Play During Binges

Netflix Users Are Watching a Billion Hours of Video Per Week

While facing increased competition from Amazon Prime, HBO Go, Hulu and others, Netflix revealed that its users collectively watched about one billion hours of content per week in 2017 (that’s more than 140 million hours per day). Despite being an impressive number, the average user may actually be watching less over time. Based on 109 million global subscribers, the math points to about 480 hours per account. According to TechCrunch, “at the end of 2015, Netflix announced that the 74.7 million users it had at the time had watched 42.5 billion hours of content that year. That suggests about 570 hours per year per account.” Continue reading Netflix Users Are Watching a Billion Hours of Video Per Week