Google’s multimodal Gemini large language model will offer chat capabilities that help advertisers build and scale Search campaigns within the Google Ads platform using natural language prompts. “We’ve been actively testing Gemini to further enhance our ads solutions, and, we’re pleased to share that Gemini is now powering the conversational experience,” Google said, explaining the functionality is now available in beta to English language advertisers in the U.S., UK and will be rolling out globally to all English language advertisers over the next few weeks, with additional languages offered in the months ahead. Continue reading Conversational Chatbot Optimizes Google Ads, Search Results

In a CES 2024 keynote address, Walmart President and CEO Doug McMillon and other key execs from the company offered a look at how the retail giant is putting technologies like drones and augmented reality (AR) as well as generative AI and other artificial intelligence tools to improve the customer shopping experience. Walmart unveiled new products, including a pair of AI-powered platforms for managing search for replenishment of products. In addition, a new AR social commerce platform, now in beta, called “Shop with Friends” was also highlighted. Continue reading CES: Walmart Introduces AI Reorders and ‘Shop with Friends’

YouTube Music is rolling out an experimental feature that lets English-language users tap artificial intelligence to generate cover art for their playlists. Without leaving the app, creators can now “effortlessly explore from a range of visual themes and options to create one-of-a-kind cover art,” YouTube explains, adding the feature would be rolling out in different languages. That was one of a series of new personalization and discovery tools the streamer recently announced. The company is also adding “speed dial” so music fans can effortlessly revert to their favorite recent listening experiences. Continue reading YouTube Music Experiments with AI for Generating Cover Art

Google is rolling out three new tools to verify images and search results. “About this image,” Fact Check Explorer and Search Generative Experience (SGE) all add context to Google Search results. “About this image” is rolling out globally to English-language users as part of the Google Search UI. Available in beta since summer, Fact Check Explorer will let journalists and professional fact checkers delve into an image or topic more deeply via API. Search Generative Experience lets GenAI investigate and share results about websites by populating source descriptions for some targets that will appear in “more about this page.” Continue reading Google Taps AI for Tools to Help Authenticate Search Results

Google is adding images and video to its Search Generative Experience (SGE), an AI-powered context tool the company began testing in May that some are already calling “the future of Google Search.” Those who have signed up for Search Labs and enabled SGE will begin seeing more multimedia at the top of their search results. The idea is to help searchers “get up to speed on a new topic, uncover quick tips for your specific questions or discover products and things to consider — with article links to dig deeper,” Google explains of its latest AI improvements. Continue reading Google’s AI-Powered Search Delivers Relevant, Visual Results

After teasing new artificial intelligence capabilities for search during its I/O conference this month, Google has opened access to Search Labs, a program that lets people test new concepts prior to release. First up for U.S. users are the Search Generative Experience (SGE), Code Tips and Add to Sheets. Users who want to opt-in to these experiments can do so by tapping the Labs icon in the Chrome browser or the latest version of the Google app for Android and iOS. Those who previously signed up using the waitlist are being notified by email as to activation. Waitlist status can also be checked on the Labs site. Continue reading Google Search Labs Provides Access to Generative AI Tools