IBM and Adobe are expanding their partnership to help enterprise clients accelerate their content supply chains using artificial intelligence including Adobe Sensei GenAI, released in March, and Adobe Firefly, now in beta, as well as Adobe’s generative AI models. IBM says it will create a portfolio of Adobe-specific consulting services. Leveraging Adobe’s AI solutions and IBM Consulting services, the companies aim to “help clients build an integrated content supply chain ecosystem that drives collaboration, optimizes creativity, increases speed, automates tasks and enhances stakeholders’ visibility across design and creative projects.” Continue reading IBM and Adobe Advance AI Content Workflow for Enterprise

Adobe is plunging into the world of generative AI with Adobe Sensei GenAI, designed to leverage multiple large language models across the Adobe Experience Cloud and the real-time data management framework known as the Adobe Experience Platform. Adobe Firefly is the company’s new suite of creative generative AI models for the cloud. Its first two products are a text-to-image generator and an effects generator for typeface. Adobe is touting its image-creator as “designed to generate content safe for commercial use” in that the AI model was trained only on licensed or out-of-copyright work and shouldn’t expose users to liability. Continue reading Adobe Sensei GenAI Offers Firefly Image-Generator, Text FX