In a survey of 259 marketing and business development execs in finance, retail and consumer products, Forrester Research found that one-third of the respondents were confused about big data, and only 9 percent plan to implement related technologies in the next year. Forrester also found in a parallel survey that 452 technology execs at the same companies claimed they were more familiar with big data. Despite the confusion, the report encourages companies to take advantage of data supplied by Internet users and connected devices.

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Microsoft plans to aid entrepreneurship with a new global effort that combines several of its programs to mentor and help fund technology startups. Microsoft Ventures aims to help startups build, innovate and grow. It combines and strengthens existing programs, such as BizSpark and Bing Fund, with plans for new programs involving the Microsoft Ventures Community. The initiative is also looking to provide guidance and market relationships for young B2B startups. Continue reading Microsoft Ventures Program Plans to Steer Tech Startups