Starting April 25, Nielsen will provide data for connected TV devices, including Roku, Apple TV, Amazon Fire TV, Google Chromecast, Microsoft Xbox, Sony PlayStation and Nintendo Wii. Also new is Nielsen’s Total Use of Television (TUT) that adds connected-TV device data to traditional TV usage. Nielsen research, based on data from 40,000 households with 100,ooo+ TVs and 50,000 TV-connected devices, also shows that consumers are less likely to cut the cord than add streaming services to traditional pay TV. Continue reading Nielsen Debuts Connected TV Data, Adds to Television Usage