According to Forrester Research, many blockchain-based software projects are ending this year and 90 percent of them will never be integrated into the companies’ operations. Blockchain/cryptocurrencies advocate Nasdaq stated in 2016 that it would deploy blockchain for voting in shareholder meetings, but has yet to deploy any large-scale project. The initial enthusiasm over blockchain seems to be dying down, while some traders are manipulating cryptocurrency prices to enrich them but leave investors in the cold. Continue reading Adoption of Blockchain Technology Is Slower Than Expected

A study by Nanigans, one of the largest buyers of Facebook ads, indicates that mobile ads on Apple’s iPhones generate 1,790 percent more ROI than mobile ads on Android devices. The study, which looked at more than 200 billion ads on Facebook with a focus on retailers, suggests that mobile advertising on Android actually costs more than it returns. The study also notes that Facebook’s desktop ads over the past year experienced a 375 percent increase in click-throughs and 152 percent jump in overall ROI. Continue reading New Study: Facebook Ad Profit Higher with iOS than Android