FoxNext VR Selects ‘Planet of the Apes’ for its First VR Game

On April 3, 20th Century Fox’s FoxNext VR Studio will release “Crisis on the Planet of the Apes,” its first virtual reality game, for Oculus Rift, HTC Vive and PlayStation VR. Priced at $14.99, the first-person game is set between the stories of the “Rise of the Planet of the Apes” and “Dawn of the Planet of the Apes,” and allows the user to experience the world from the point of view of an ape captured by humans who attempts to escape the research facility. According to Variety, “the game was produced in partnership with UK-based Imaginati Studios, and was first announced at CES 2017.”  Continue reading FoxNext VR Selects ‘Planet of the Apes’ for its First VR Game

Rise of the Planet of the Apes: Social Marketing Success?

  • Fox’s “Rise of the Planet of the Apes” has implemented a two-prong viral campaign designed by creative firm Mekanism to raise the film’s profile.
  • To accomplish this, Mekanism released a series of real ape videos online (with the intent of going viral) and targeted a group of 50 social media ‘influencers’ to help build buzz.
  • The efforts have so far been successful, but impressing the influencers is more challenging than a traditional media buy. “You have to really convince these guys to want to carry out your message,” explains Jason Harris, president and executive producer at Mekanism.
  • Tommy Means, Mekanism’s founder and director, adds that current audiences don’t recommend films to their friends because they like a certain brand. “It’s because they like their friends,” explains Means. Online communities tend to look to influencers because they consider them their ‘friends.’ “Our job then becomes to impress and wow the influencers,” he says.
  • Is this part of a larger trend? Will studios need to turn to YouTube stars and movie bloggers to promote new projects?