TV Networks Double Down on Branded Content via Facebook

Research firm ListenFirst Media reports that the number of branded posts across the Facebook pages of broadcast and cable TV networks and shows increased 115 percent from October 2016 to June of this year. Turner’s Adult Swim (“Rick and Morty”), Turner’s truTV (“Impractical Jokers”) and Fox (“Empire”) were the top networks during Q2 in terms of user engagement. According to Variety, “Dan Riess, Turner’s EVP of content partnerships and co-head of Turner Ignite, said a few years ago the company might have simply distributed a marketer’s content on social media ‘as a favor’ — a value-added extension of a TV ad deal. Now, Turner is selling branded content separately for digital.” Continue reading TV Networks Double Down on Branded Content via Facebook

Game Developers Conference: What’s Next in VR Storytelling

VR leaders gathered for day two of the Game Developers Conference in San Francisco last week. Many of the talks addressed techniques for dealing with a medium in which you present a story and a world to the ‘visitor,’ but you have limited control over how the visitor experiences it. The “Job Simulator” team created microstories bounded by story pinchpoints within a macrostory. The HBO “Westworld” VR and Baobab Studios teams rewarded visitors for taking actions that advance the story, but embedded triggers that advance the story when the visitor misses the cues. The “Trials on Tatooine” team learned that understanding and accommodating visitors with varying physical abilities can not only improve user experience design, but inform story development. Continue reading Game Developers Conference: What’s Next in VR Storytelling