OpenAI’s ChatGPT is expanding its functionality to include in-app shopping. The new feature, called Instant Checkout, is powered by the Agentic Commerce Protocol developed by OpenAI and Stripe. ChatGPT Plus, Pro, and Free users in the U.S. can now buy products conversationally, starting with domestic Etsy sellers. Shopify’s merchants will be added soon, with plans to ramp up to “more than a million” of the e-commerce platform’s clients, including Glossier, Spanx and Vuori. The move lays the groundwork for OpenAI’s segue to agentic shopping. Instant Checkout currently supports only single-item purchases, with multi-item carts coming soon, according to OpenAI. Continue reading OpenAI ‘Instant Checkout’ Adds In-App Shopping to ChatGPT

EBay has entered into a definitive agreement to acquire Norway-based consumer-to-consumer (C2C) social marketplace Tise, which specializes in secondhand fashion and home furnishing goods and is popular with Gen Z and Millennial shoppers. Founded in 2014, Tise currently has about 2.5 million registered users in the Nordic region and has raised $45 million over three funding rounds. EBay says Tise’s community engagement features, including the ability to follow sellers and receive personalized product recommendations by ‘liking’ and commenting on listings, will enrich the eBay C2C experience. Financial terms for the acquisition were not disclosed. Continue reading eBay Set to Purchase Norway’s Social Shopping Platform Tise

Pinterest has added multiple “where-to-buy” options it says make it easier for consumers to shop with Pins. This new menu of links allows brand advertisers to drive potential customers to a selection of purchase sites instead of a single source, surfacing multiple in-stock retailer options for a product directly from an ad. Pinterest claims the new presentation format offers richer purchase data and new CPG opportunities. Advertisers will no longer face the “tough choice” of directing shoppers to a retail site for a familiar purchase experience but losing valuable insights or linking to their own site and sacrificing lower-funnel performance. Continue reading Pinterest Says Where-to-Buy Links Add Richer Purchase Data

Amazon has introduced Lens Live, an AI-powered update to the Amazon Lens shopping tool. The app, which works in concert with Amazon’s Rufus shopping assistant, uses smartphone cameras much like Google Lens does with visual search. Pinterest Lens is another such app. But the purpose-built Rufus ties it even more closely to the shopping experience with instant scanning, real-time product matches and insights from Rufus. Lens Live is already available to tens of millions of U.S. users on iOS in the Amazon Shopping app with plans to roll out to all U.S. customers in the coming months. Continue reading Amazon’s Lens Live Brings Real-Time AI Shopping to Mobile

Amazon Q2 earnings outperformed analyst expectations, but a strong performance wasn’t enough to quell market fears in light of a gloomy forecast and Amazon Web Services growth seen as anemic, at +17.5 percent, which was slower than the expansion of its competitors Microsoft Azure (+39 percent) and Google Cloud (+32 percent). Amazon’s Q2 profit was $18.2 billion, up nearly 30 percent on revenue of $167.7 billion, a 13 percent gain year-over-year. Advertising income of $15.7 billion was almost $1 billion more than StreetAccount’s estimate of $14.9 billion. But for the current quarter, Amazon estimated operating income between $15.5 billion and $20.5 billion. Continue reading Amazon Profit Is Up 30 Percent, but Forecast Spooks Market

Multinational retail giant Walmart has created dozens of AI agents in the past months. Now the company is overhauling how the agents are organized in hopes of making them easier to use. The AI assistants will be sorted into four categories of “super agents” designed to interact with customers, vendors, retail employees and software engineers. The vendor category will serve both Walmart’s suppliers and third-party merchants who have digital storefronts at Walmart.com. According to the retailer, each group of super agents will draw on the capabilities of multiple behind-the-scenes agents and present them to users via a unified interface. Continue reading Walmart AI Super Agents Organized to Improve Ease-of-Use

Amazon warehouses and fulfillment centers will soon have as many robots as human employees reading destination labels, packing orders and loading conveyor belts. Amazon serves 310 million customers worldwide, using various robot configurations to aid 1.56 million employees to process and deliver inventory and handle other businesses. Now the company has delivered its one millionth robot, to a facility in Japan. With artificial intelligence making a beeline toward white-collar work and warehouse robots poised to elbow aside manual laborers, global economics could shift on the practices of this company alone. Continue reading Amazon Deploys Millionth Factory Robot, Workforce Shrinks

Google Labs is testing Doppl, an experimental app that uses AI to let you virtually try on clothes. Available on iOS and Android in the U.S., Doppl requires the user to upload a full body photo to which images of outfits can then be applied. It will work with various types of outfit photos, from pictures taken with a smartphone to screen grabs from shopping sites or social media. Doppl can also create AI-generated videos from a static image to give an idea of what the outfit would look like from different angles when worn. While Google hopes Doppl “helps you explore your style in new and exciting ways,” it cautions that the app “is in its early days and it might not always get things right.” Continue reading Google Doppl Lets You Try on Outfits Using Generative Video

Amazon is testing audio product summaries that make “AI shopping experts” available for interactive pre-purchase exploration, guiding customers through the retail experience by highlighting key product features and analyzing customer reviews. The feature — launching in the U.S. for select products — is designed to “make product research fun and convenient, like having helpful friends discuss potential purchases to make shopping easier,” the company says. The initial focus is on “products that typically require consideration before purchase,” saving time through focused discussion. Customers can tap the “Hear the Highlights” button on product detail pages in the Amazon Shopping app. Continue reading Amazon Tests Conversational AI ‘Hear the Highlights’ Feature

Google is launching AI Mode for its search platform, an interactive tool that functions much like a chatbot, allowing users to fine-tune queries with follow-up prompts. In the next few weeks, an AI Mode tab will appear in Google Search and in the Google app search bar. Following the introduction of AI Overviews last year, the company began experimenting with AI Mode early this year. “As we’ve rolled out AI Overviews, we’ve heard from power users who want an end-to-end AI Search experience,” explains Google in detailing the evolution of AI Mode. The new tool will also test various ad placements. Continue reading Google Is Reimagining Search with Launch of AI Mode in U.S.

Amazon’s growth contracted in Q1, with revenue up 9 percent compared to 13 percent a year ago. That was good enough to outperform Wall Street forecasts, with overall sales increasing to $155.7 billion, compared with $143.3 billion in Q1 2024. In addition, Amazon Web Services sales grew by nearly 17 percent to $29.3 billion. Yet Amazon share price fell by up to 4.3 percent after hours, a reflection of a Q2 forecast the company says could be affected by newly imposed tariffs. “Obviously, none of us know exactly where tariffs will settle, or when,” Amazon CEO Andy Jassy told analysts on the Q1 earnings call. Continue reading Amazon Reports Strong Quarter, Braces for Impact of Tariffs

Artificial intelligence is making big inroads in shopping, with Visa, Mastercard and PayPal all announcing AI-enhanced purchasing. Unveiled at the Visa Global Product Drop event, Visa Intelligent Commerce enables AI “to find, shop and buy for consumers based on their pre-selected preferences,” Chief Product and Strategy Officer Jack Forestell said, noting “each consumer sets the limits, and Visa helps manage the rest.” That news came a day after Mastercard introduced Mastercard Agent Pay and PayPal emphasized agentic efforts at its Dev Days event last week. Agentic commerce is the use of AI to transact on behalf of a customer or business. Continue reading Visa, Mastercard and PayPal Embrace AI Agentic Commerce

OpenAI is expanding ChatGPT’s shopping capabilities, adding product recommendations to help users discover products and brands. The chatbot’s results for shopping queries will now automatically include things like prices, images and ratings, much like searches using Amazon or Google Shopping. The company says that products it features in shopping search results “are chosen independently and are not ads.” With the company under pressure to turn a profit, a challenge for many AI startups, that could of course change. The company is reportedly already working with partners to ensure pricing is up to date. Continue reading OpenAI Improves ChatGPT for Shopping with Built-In Pricing

Chat interfaces powered by generative AI are impacting online shopping, according to an Adobe Analytics study that found that AI-influenced visits to U.S. retail website increased by 1,200 percent from July 2024 to February 2025. Adobe says this “significant surge” demonstrates an emerging retail AI economy. GenAI chat interfaces are “becoming a helpful assistant for compiling research before making a purchase,” influencing how consumers behave online, according to Adobe. While paid search and email continue to be the dominant traffic drivers, the past year’s growth in AI-aided shopping signals a shift. Continue reading Adobe Analytics: AI-Powered Online Shopping Surges in U.S.

CES 2025 welcomed over 141,000 attendees from around the globe to Las Vegas. With more than 4,500 exhibitors, including 1,400 startups, and more than 6,000 media attendees, CES highlights the innovation and technology trends addressing global challenges and shaping the future. This year’s show focused on artificial intelligence, unveiling a wave of innovative offerings — whether practical, visionary or experimental. Among the show’s major trends were AI integration across all industries, shifting demographics and purchasing patterns (with Gen Z the one to watch), sustainability and security, and smart devices and smarter homes. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Continue reading ETC’s CES 2025 Report: Focus on AI Innovation & Integration