Instagram has hit 3 billion monthly users, parent Meta Platforms announced this week, an increase of one billion since the company last disclosed figures in October 2022. Meta’s other social platforms, Facebook and WhatsApp, both crossed the 3 billion mark earlier this year. The milestone coincides with a redesign of the Instagram app’s homepage putting more emphasis on Reels short-form videos and private messaging that have largely driven the platform’s growth. Meta has begun testing a version of the app in India that opens directly into Reels instead of a traditional feed. Continue reading Instagram Touts 3 Billion Global Users, Redesigns Homepage

Meta Platforms has unveiled new advertising options at its annual Brand Building Summit, touting in-stream opportunities for Reels and carousel ads for Threads, which now has 400 million monthly active users. To make it easier for brands to leverage that user base, Meta has enabled the creation of a Threads profile using an Instagram account. Additionally, existing Facebook or Instagram posts can now be used to create a Threads ad in Ads Manager. Meta also says that as of November, qualified advertisers will be able to use Ads Manager to tap into Reels trending content on a self-serve basis. Continue reading Meta Rolls Out New Advertising Options for Reels and Threads

Instagram has started to let creators link multiple Reels, effectively creating their own “series.” The new capability, which TikTok already offers, makes it more convenient for viewers to discover and follow related content. The new “Link a Reel” feature lets creators sequentially either link generally related content or connect specific, sequentially related material, as in Part 2, Part 3, etc. Meta Platforms has also added a free AI-powered voice translation feature. Now available globally on Facebook and Instagram, it automatically dubs and lip syncs Reels into other languages using the sound and tone of the creator’s own voice. Continue reading Meta Updates Features for Reels on Facebook and Instagram

Instagram has released a standalone video editing tool called Edits that is being described as a full-fledged suite that also has camera capabilities. The resulting content can be released on any social platform, not just those from Meta Platforms, though an Instagram account is required to access Edits. Available worldwide for iOS and Android, Edits is positioned as a way for social videographers to level-up their Instagram or Facebook Reels, but also as a tool for professionals who want a simple mobile solution for short-form videos. Edits also offers analytics so creators can see how their work is performing. Continue reading Instagram ‘Edits’ Video App Is Released for iOS and Android

Meta Platforms has introduced a new Instagram Reels feature called Blend that lets users customize a video feed for themselves and friends. The invite-only Blends can be built for a single friend or within a group chat. Once created, the feed is refreshed each day with new content, with all members able to add material. The idea is to let friends explore and discover content together while adding a new interactive element that harkens back to social media’s roots, cutting through the recent trend of viral influencer content and ads. Earlier this year it was reported that the new feature was being developed. Continue reading Meta Brings ‘Blend’ Custom Video Feed Feature to Instagram

Amazon is experimenting with AI dubbing so Prime Video customers globally can experience content from other territories, gaining access more quickly and efficiently to licensed films and TV series. The company is using a hybrid “AI-aided” system in which localization professionals oversee the AI output to ensure quality control. Currently limited to a dozen movies and series that will be AI-dubbed in English and Latin American Spanish, the pilot will expand if the results prove popular with audiences. In December, Netflix experienced backlash against AI-assisted dubbing, with viewers complaining generative mouth adjustments looked unnatural. Continue reading Amazon Prime Video Tests AI Dubbing for Movies and Series

Meta has begun testing ads on Threads in the U.S. and Japan with a select group of invited brands. The initial image ads will be slotted between pieces of content in the Threads home feed and will be visible to only a small percentage of users. Drawing from Meta’s existing ads systems framework, “the familiar visual feed format will enable advertisers to easily extend existing image ads to Threads with the check of a box,” according to Meta. Emulating Google, the company will provide users with controls to skip or hide ads. Threads advertisers will be afforded control using the Inventory Filter tool Meta has implemented for Facebook and Instagram Feed and Reels. Continue reading Threads Testing Ads with Select Advertisers in U.S. and Japan

Meta is rolling out new generative AI advertising tools for video creation on Facebook and Instagram. The expansion to the Advantage+ creative ad suite will become widely available to advertisers in early 2025. The announcement, made at Advertising Week in New York last week, was positioned as a way for marketers to improve campaign performance on Meta’s social platforms. The new tools will allow brands to convert static images into video ads. The company also announced a new full screen video tab for Facebook that feeds short-form Reels with long-form and live-stream content. Continue reading Meta Announces New GenAI Video Tools at Advertising Week

Nine months after lawmakers grilled social networks for exposing children to harm, Meta Platforms has announced that Instagram’s teen accounts will be set to “private” by default. Instagram Teen Accounts have built-in protections, limiting who can contact the underage account holders as well as the content they see. “We’ll automatically place teens into Teen Accounts, and teens under 16 will need a parent’s permission to change any of these settings to be less strict,” Meta revealed in a blog post. To avoid leaving teens feeling their wings were clipped, Meta says there will also be new features designed expressly for them. Continue reading Instagram Sets Its New ‘Teen Accounts’ to Private by Default

TikTok owner ByteDance lost its court battle challenging the European Union’s classification of it as a “gatekeeper” under the Digital Markets Act. The victory for EU antitrust regulators underscores its seriousness about reining in the power of Big Tech. As a gatekeeper, China’s ByteDance is lumped in with behemoths Google, Apple, Meta and Microsoft, among others. The DMA, which was passed in 2022 and came into effect this year, says gatekeepers must make certain aspects of their apps interoperable with rivals and forbids self-dealing, with stiff fines imposed for those found to fail. Continue reading ByteDance’s DMA Gatekeeper Appeal Dismissed by EU Court

Instagram is testing unskippable ads that will appear in users’ feeds. Screenshots of the new ad unit, which users can’t scroll through, began circulating on sites like Reddit and X, prompting general outrage, followed by confirmation that the test is underway. The ads include a countdown timer like those used in some streaming shows that prevent the ability to fast forward and also lock users onto the message without the ability to browse elsewhere on the site until the ad plays through. The approach is similar to the YouTube model for ads that appear before and midway through videos. Continue reading Instagram Users Angered by Test of ‘Unskippable’ Video Ads

Meta Platforms announced an expanded collection of generative AI features, tools and services for advertisers and businesses. The enhanced AI features include full image and text generation, text overlay capabilities, and image expansion for Reels and the Feed in Facebook and Instagram. The updated tools will be available via Meta Ads Manager through Advantage+ creative. According to Meta: “Our goal is to help you at every step of your journey, whether that’s improving ad performance by helping you develop creative variations, automating certain parts of the ad creation process, or increasing your credibility and engagement through Meta Verified.” Continue reading Meta Launches Enhanced Generative AI Tools for Advertisers

Meta Platforms has updated its Facebook video player to offer a consistent vertical view for Reels, Facebook Live and long-form content, making vertical the default view. The upgraded player adds controls including fullscreen mode for horizontal videos, a slider to parse through longer videos, and “tap” functionality to bring up additional options, like “pause,” or jumping back or forward in 10-second increments. The new video player will roll out first on iOS and Android in the U.S. and Canada, then globally in the coming months. Continue reading Facebook Updates Video Player to Take On TikTok, YouTube

Facebook chief Tom Alison says parent company Meta Platforms is building a giant AI model that will eventually “power our entire video ecosystem.” Speaking at the Morgan Stanley Technology, Media & Telecom Conference this week, Alison said the model will drive the company’s video recommendation engine across all platforms that host long-form video as well as the short-form Reels, which are limited to 90 seconds. Alison said the company began experimenting with the new, super-sized AI model last year and found that it helped improve Facebook’s Reels watch time by anywhere from 8-10 percent. Continue reading Meta Building Giant AI Model to Power Entire Video Ecosystem

Threads, the Twitter competitor launched in July by Meta Platforms to record-breaking numbers, has added features that make it easier for users to separate their Threads feeds from Instagram and Facebook. Users can now delete their Threads accounts separate from Instagram, something that previously confounded users. Because those signing up for Threads were required to do so either from their existing or a new Instagram account, the two were entwined. Instagram/Threads CEO Adam Mosseri also announced that propagation of Threads posts to Instagram and Facebook can now be turned off, to keep discussions separate. Continue reading Threads Lets Users Delete Accounts Separate from Instagram