Viacom Digital Eyes Streaming to Target Younger Audience
By Debra Kaufman
March 29, 2019
March 29, 2019
For years, Viacom didn’t move decisively into the digital arena, but chief executive Bob Bakish changed that in 2017 when he hired digital media executive Kelly Day to head Viacom Digital Studios in leading MTV, Nickelodeon, BET, Comedy Central and other youth-oriented properties. With her team of 400+ employees, Day has created new original series for different platforms and led the purchase of Awesomeness. In February 2019, Tubular Labs ranked Viacom No. 9 for online video views, up from No. 24 in October 2017. Continue reading Viacom Digital Eyes Streaming to Target Younger Audience