CES: Podcasting Industry Evolves as Listenership Skyrockets
January 6, 2023
Actor and director LeVar Burton, the multi-award-winning host of PBS’ “Reading Rainbow,” has more recently made a prominent name for himself as a podcaster, with 25 million downloads of his “LeVar Burton Reads,” which features storytelling. During a CES panel on “SXM Media: The Evolution of the Podcast Industry,” moderated by SiriusXM vice president and global head of revenue partnerships Kelli Hurley, Burton and two other panelists described the factors that have made podcasting such a dynamic industry sector, for creators and audiences. For Burton, having creative control was key. Continue reading CES: Podcasting Industry Evolves as Listenership Skyrockets