Pinterest has added multiple “where-to-buy” options it says make it easier for consumers to shop with Pins. This new menu of links allows brand advertisers to drive potential customers to a selection of purchase sites instead of a single source, surfacing multiple in-stock retailer options for a product directly from an ad. Pinterest claims the new presentation format offers richer purchase data and new CPG opportunities. Advertisers will no longer face the “tough choice” of directing shoppers to a retail site for a familiar purchase experience but losing valuable insights or linking to their own site and sacrificing lower-funnel performance. Continue reading Pinterest Says Where-to-Buy Links Add Richer Purchase Data

Brooklyn-based startup MikMak is launching a shopping network that combines comedic 30-second “minimercials” and the ability to click and buy products. Founder/chief executive Rachel Tipograph notes that, while infomercials may have a bad reputation, the idea simply needs to be remade for the modern era. The network’s diverse cast of quirky hosts are improv comedians who promote oddball products, including an inflatable strawberry-doughnut pool raft and a waterproof Bluetooth shower speaker. Continue reading MikMak Combines Comedy and Sales with E-Shopping Videos