Gracenote is Working Toward Personalizing Radio Ads in Cars

Gracenote is trying to make radio ads more relevant — and hopefully less annoying — by personalizing them and introducing ad targeting to terrestrial radio consumers in vehicles. In Las Vegas next month, the company will be promoting the next generation of its automotive platform at the Consumer Electronics Show. Sony, which acquired Gracenote in 2008, is said to be looking to sell the audio-recognition software business to focus on fewer products. Continue reading Gracenote is Working Toward Personalizing Radio Ads in Cars