Facebook has taken a leap into commerce by building out shops within Facebook Pages, allowing businesses with a Facebook Page a chance to sell directly to consumers. Although the new move into commerce is in its testing phase, some shops already sport a “buy” button, which keeps the consumer on the page from product browsing to purchase. The “buy” button was introduced last year, but Facebook’s new aim is to make the shopping experience more robust and integrated. Facebook currently does not take a percentage of sales. Continue reading Facebook Steps Into Commerce, Building Shops Within Pages