Disney Celebrates 100 Years with Launch of TikTok Content

The Walt Disney Company is hosting a centennial bash on ByteDance-owned social video platform TikTok featuring custom content touching 48 of the studio’s iconic brands. Fans will be able to watch videos from across the Disney library, as well as create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” that will allow them to win unique profile frames. “We’re giving the passionate community of Disney enthusiasts on our platform a first-of-its-kind destination,” TikTok said of the celebratory “interactive experience.” Continue reading Disney Celebrates 100 Years with Launch of TikTok Content

Diesel Vert Watch Debut Powered by Web3 Promo with NFTs

Watch brand Diesel continues its exploration of Web3 and the metaverse with its new Vert line, a collaboration with Fossil dropping November 2. The “narrative-driven brand experience” for Vert centers on a game-like digital adventure called “the Vert Metamorph Experience” that that can be explored online and instore through November 17. The Metamorph virtual world is inspired by Vert design details resulting in an environment both organic and futuristic. There, visitors will try to advance through challenges as an NFT-minted “A:VERT:AR” trying to reactivate time in land where it has stopped. Continue reading Diesel Vert Watch Debut Powered by Web3 Promo with NFTs

Spotify Lets Artists Pay to Get Home Feed Recommendations

Spotify is adding a new tool called Showcase that lets artists promote their work in the app’s homepage feed. Showcase “appears as a mobile banner at the top of Spotify’s Home — the most visited place on Spotify, where millions of listeners come to decide what to listen to, resulting in billions of streams each day,” the streamer says, adding that “people who see a Showcase are 6x more likely to stream the promoted release.” The banners will carry labels indicating a recommendation is sponsored. The company is also launching a marketing tool called Songwriter Promo Cards to assist with discovery. Continue reading Spotify Lets Artists Pay to Get Home Feed Recommendations

TikTok Adding New Traffic and Audience Targeting Features

TikTok is launching new targeting and boosting features for Promote, a tool designed to drive traffic to a profile or brand home page. First launched in 2021, Promote is touted as a way to turn viewers into potential leads. TikTok says Promote improves audience targeting while letting small businesses and creators strengthen ties with communities by customizing how users interact with their ads. A recent study shows that positioning an “organic” TikTok video before a paid ad “increases aided brand recall by 27 percent” and holds attention to the ad “12 percent longer,” according to the social platform. Continue reading TikTok Adding New Traffic and Audience Targeting Features

Lewis Black Hits Pandora with $10 Million Copyright Lawsuit

Comedian Lewis Black has slapped subscription-based streaming service Pandora with a $10.2 million copyright infringement lawsuit. Black becomes the latest humorist to take legal action against an audio streamer for unauthorized use of their work. Earlier this year, comedians Nick Di Paolo and Andrew Dice Clay — and the estates of Robin Williams and George Carlin — sued Pandora, which is owned by SiriusXM. Black is represented by the rights organization Spoken Giants, which is not a party to the suit, while the others are on the Word Collections roster. Continue reading Lewis Black Hits Pandora with $10 Million Copyright Lawsuit

Spotify Reaches 108M Subs, But Revenue Per User Drops

Top streaming music service Spotify announced that it added 8 million subscribers during the most recent quarter ending in June, bringing its total to 108 million paying subscribers and 232 million monthly active users (paying and non-paying). The subscriber tally includes those who signed up for Spotify’s 30-day free trial. The company also recently launched its biannual campaign that offers the premium service for only $1. As a result, its average revenue per user dropped to $5.42, which is a 1 percent reduction compared to the previous quarter. Continue reading Spotify Reaches 108M Subs, But Revenue Per User Drops

Drake’s Album Sets Records, Apple Music Surpasses Spotify

Drake’s new album “Scorpion” has set multiple Apple Music records; it quickly became the fastest-growing album in the service’s history, topping Apple Music charts in 92 different countries. Meanwhile, according to “confidential details” shared with Digital Music News by a “U.S.-based, major distributor,” Apple Music now has more paid subscribers in the U.S. than Spotify. The report notes that Apple Music and Spotify both have more than 20 million U.S. subscribers. However, Apple’s stronger rate of growth suggests it is on a trajectory to increase its lead in America. Continue reading Drake’s Album Sets Records, Apple Music Surpasses Spotify

Music Industry, YouTube Battle Over Perceived ‘Value Gap’

As the $7.7 billion U.S. music industry has moved from CDs to streaming, the top venue has become — not Spotify or Pandora — but YouTube, which is responsible for 25 percent of all music streamed. But that’s a problem since accessing music on YouTube is free, and music labels are increasingly unhappy that the platform pays less for songs than other streaming sites, calling it a threat to the music industry. The music industry has begun taking its concerns to regulators, not just in the U.S., but around the world. Continue reading Music Industry, YouTube Battle Over Perceived ‘Value Gap’

Netflix, iPic to Simultaneously Offer Movies Online, in Theaters

Netflix is continuing its push into cinema by signing a deal with luxury theater-chain iPic Entertainment. The agreement would allow Netflix original films to screen theatrically the same day they are made available via the streaming service. Ten Netflix movies over the next year will screen in iPic theaters in New York City and Los Angeles, according to Netflix chief content officer Ted Sarandos, who indicates the deal could be extended. The agreement also includes the option for films to screen at the chain’s 13 other locations or independent theaters. Continue reading Netflix, iPic to Simultaneously Offer Movies Online, in Theaters

Sony Debuts Immersive Video to Promote Movie on Snapchat

To promote its new thriller “Don’t Breathe,” Sony Pictures Entertainment created the first immersive, 360-degree video ad for the social media platform Snapchat, with its more than 150 million mainly young users. The campaign is a 10-second video that lets users “swipe up” to see the 90-second 360-degree video on a Web page in the app. “Don’t Breathe,” about three burglars who invade the home of a blind military veteran and find themselves trapped and fighting for their lives, opens in theaters August 26. Continue reading Sony Debuts Immersive Video to Promote Movie on Snapchat

Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

If you’re in the U.S., India, Russia, Canada or Mexico, the next time you want to tweet a photo, the top stickers will come from PepsiCo. The company, which has created almost 50 different stickers, is Twitter’s first partner in promoted stickers. Of those, only eight will be available to Twitter users, specific to 10 countries, including those listed above. In the U.S, Twitter users have the option of two Pepsi cans side by side, smiley emoji, a barbeque grill, and a ballet dancer’s feet clad in red pointe shoes. Continue reading Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

Latest T-Mobile Promotion Offers Stock Shares to Customers

T-Mobile chief executive John Legere says he will give away a share in the company to every account holder with a voice plan, a deal that’s also good for new customers. Those who have been T-Mobile customers for at least five years will also get two shares for every new customer they refer. T-Mobile says it has more than 30 million postpaid phone customers. The stock is currently trading at $43.07 per share, which would value the promotion at $1.3 billion if every customer takes Legere up on his offer. Continue reading Latest T-Mobile Promotion Offers Stock Shares to Customers

NBA Debuts Fan-Created Video Initiative Aimed at Millennials

The NBA, partnering with BroadbandTV (BBTV), has introduced a new multi-platform video initiative, NBA Playmakers. Aimed at millennials, the new online video network allows fans to make their own videos, with access to some NBA content and inclusion on a soon-to-launch YouTube channel. A video that draws a big audience or shows special talent will win its creator tickets, access to the NBA video team and other goodies. This initiative is the first foray that the league, with BBTV, plans to showcase high-quality fan content. Continue reading NBA Debuts Fan-Created Video Initiative Aimed at Millennials

AMC Takes New Approach to Promoting Series on Snapchat

On Monday, AMC began an advertising campaign within Snapchat for its much-hyped new series “Preacher,” with the intent of drawing in younger viewers. The new series’ first five minutes will be featured on Snapchat’s Discover section, and marks the first time that an extended clip of a network TV show will be available on the social platform. After a 24-period of exclusivity on Snapchat, the clip will be released to other platforms. It will continue to run on Snapchat for six more days. “Preacher” debuts May 22. Continue reading AMC Takes New Approach to Promoting Series on Snapchat

Pandora Unveils AMPcast Social Audio Messaging for Artists

Pandora just launched AMPcast, which lets a musician communicate with his fans via audio messages that he can record on his mobile phone and post to run in conjunction with his music streams. Pandora, which has 80 million users, is competing in this space with Spotify, which has acquired startups to expand messaging and social networking. AMPcast also competes with Superphone, a new service from musician Ryan Leslie that uses SMS and users’ phone numbers to directly message fans. Continue reading Pandora Unveils AMPcast Social Audio Messaging for Artists